Business Development Executive / Manager – International Sales

Ready-to-Eat Meals | FMCG Foods | Export Markets

Company: Regal Kitchen Foods Limited

Function: International Business / Export Sales

Location: Mohali, Punjab

Industry: FMCG – Ready-to-Eat / Shelf-Stable Foods

Employment Type: Full-Time

Role Purpose To develop and grow Regal Kitchen Foods' international business for Ready-to-Eat Indian ethnic meals and shelf-stable food products by identifying, appointing and managing importers, distributors, wholesalers, retail buyers and private-label customers across international markets.

The role requires a commercially aggressive sales professional with mandatory FMCG/Food sales experience and proven exposure to international business development.

Key Responsibilities

- Develop international sales for RTE Indian meals, curries, rice meals, gravies, plant-based meals and other ambient/shelf-stable food products.
- Identify and acquire importers, distributors, wholesalers, supermarket buyers, foodservice customers and private-label partners.
- Generate qualified international leads through market research, trade databases, exhibitions, LinkedIn, industry networks and direct outreach.
- Open recent countries and establish distributor networks in target markets.
- Manage the complete sales cycle:

Lead Generation → Qualification → Sampling → Commercial Negotiation → Order Closure → Repeat Business.

- Build strong relationships with international distributors and key accounts.
- Develop country-wise GTM/RTM plans, channel strategy and distributor appointment plans.
- Negotiate pricing, MOQs, payment terms, distributor margins, promotional support and commercial agreements.
- Work towards assigned monthly/quarterly export revenue and new-account targets.
- Drive repeat orders, account penetration and SKU expansion within existing customers.




- Conduct competitor benchmarking covering products, pricing, pack sizes, claims and retailer presence.
- Coordinate with R&D;, production, QA, regulatory, packaging, supply chain and logistics teams for customer requirements.
- Support country-specific product registration, labelling and packaging compliance in coordination with internal teams.
- Participate in international exhibitions and buyer meetings such as Gulfood, SIAL, Anuga, IndusFood and other relevant food exhibitions.
- Maintain accurate sales pipeline, forecasts, customer MIS and follow-up tracker.
- Monitor distributor performance, inventory movement, sales velocity and market development activities.

The distributor-building and multi-channel approach is particularly relevant from the attached profile, which includes opening new markets and managing General Trade, Modern Trade, Institutional and international e-commerce channels.

Mandatory Candidate Profile

Must Have:

- Graduate / MBA in Marketing, International Business or related discipline.
- Minimum 3–7 years of B2B sales/business development experience.
- FMCG sales experience is mandatory.
- Experience dealing with international importers/distributors.
- Proven ability to generate and convert new business.
- Understanding of export pricing, margins, MOQs and commercial negotiations.
- Strong written and verbal English communication.
- Comfortable with international calls, virtual buyer meetings and overseas travel.

Preferred International Market Exposure

Candidates having sales exposure in one or more of the following will be preferred:

USA | Canada | UK | Europe | Australia | GCC | Middle East | Southeast Asia The attached profile demonstrates the type of geographic exposure desirable for this position, including GCC, Europe, America, SAARC and Southeast Asia.

Pay: ₹19,485.67 - ₹69,531.02 per month

Work Location: In person

📌 International Sales Manager (Baddi)
🏢 regal kitchen food
📍 Baddi