Location: Gurgaon Udyog Vihar

Work Mode: Hybrid

Experience: 3+ Years of Relevant Experience

Compensation: We are open to discuss Employment Type: Full-timeAbout the Role

We are looking for an experienced Instagram Personal Branding & Growth Strategist to take ownership of our CEO's personal brand on Instagram.

This is not a traditional Social Media Manager role.

We are looking for someone who has hands-on experience working with individual creators, influencers, founders, or public personalities and has contributed to their Instagram growth through strong content strategy, planning, ideation and execution.

The ideal candidate should be able to independently understand what content can build a personal brand, generate reach, attract the right audience and consistently grow an Instagram profile.

You will be responsible for building the content direction and growth strategy for the CEO's Instagram presence- from identifying content opportunities and developing ideas to planning shoots, formats, frequency and overall content strategy.

What You'll Do

Own and develop the Instagram personal branding strategy for the CEO.

Create and manage a clear content strategy and content calendar aligned with the CEO's positioning and target audience.

Develop original and actionable content ideas, concepts and formats for Reels and other Instagram content.

Identify content opportunities, trends, formats and storytelling approaches that can maximise reach, engagement and audience growth.

Plan weekly/monthly content requirements, including shoot frequency, shoot concepts, content formats and themes.

Guide the CEO on what content to create, how it should be presented and how it can be improved for stronger performance.

Analyse Instagram performance and continuously identify what is working, what is not and what needs to change.

Develop strategies to improve reach, follower acquisition, engagement and overall personal brand visibility.

Stay updated with Instagram trends, content formats, audience behaviour and platform changes.

Work closely with the CEO and relevant internal teams to turn strategic ideas into high-quality content.





Take ownership of the content direction rather than simply executing instructions.

Continuously experiment with new content formats and growth strategies based on performance data.

What We're Looking For

Mandatory Requirements

3+ years of relevant experience in Instagram content strategy, personal branding and/or creator growth.

Proven experience working directly with Instagram creators, influencers, founders or public personalities.

Strong understanding of Instagram-first personal branding and audience growth.

Demonstrated experience where your strategy/content contribution resulted in measurable follower growth for a creator or individual.

Strong understanding of Reels, hooks, storytelling, content formats, trends and audience retention.

Excellent content ideation and strategic thinking skills.

Ability to independently develop a content strategy rather than simply execute a predefined plan.

Strong understanding of content planning, shooting requirements and content calendars.

Data-driven approach to Instagram growth and performance analysis.

Strong communication and stakeholder management skills.

High level of ownership, confidence and initiative.

A Very Important Requirement

We are not looking for someone who has only managed established large creator accounts.

For this role, we want to understand your contribution to actual creator growth.

For example, if you worked with a creator who had 50K followers and helped grow the account to 150K during your association, we want to understand:

Their follower count when you started

Their follower count when you left / at the end of the project

Duration of your association

Your exact role and contribution The strategy/content changes you implemented

What measurable results were achieved

Candidates must be able to provide relevant examples and/or a portfolio demonstrating this growth.





What Will Make You Stand Out

Experience growing creators from a smaller/mid-sized audience to a significantly larger audience.

Experience building a personal brand from an early stage.

Strong portfolio of creator/influencer personal branding projects.

Ability to identify why a particular piece of content will perform and how it can be improved.

Experience developing content strategies from scratch.

Solid understanding of Instagram analytics and growth metrics.

Ability to confidently challenge existing content approaches and bring fresh ideas.

Not the Right Fit If You Are Primarily:

A traditional Social Media Manager focused mainly on posting and scheduling.

A Graphic Designer or Video Editor.

A Content Writer without strong Instagram strategy experience.

A Brand/Social Media Marketer whose primary experience is managing corporate or FMCG brand pages.

A LinkedIn Personal Branding Specialist without significant Instagram experience.

An Influencer Marketing professional whose role was primarily creator coordination/campaign management.

Someone who has only managed already-established large creator accounts without demonstrable contribution to their growth.

A fresher or someone who requires extensive training to independently develop Instagram strategies.

Portfolio / Application Requirement A portfolio or relevant proof of work is mandatory.

Please be prepared to share examples of Instagram creators/personalities you have worked with, along with measurable growth achieved during your association.

We are particularly interested in your contribution to the growth, not simply the size of the creator's existing audience.

Why Join Us?

This is an opportunity to take end-to-end ownership of the Instagram personal brand of a CEO and directly influence the content direction, positioning and growth strategy of the account.

If you are someone who constantly thinks:

“What should we create next, why will it work, and how can we grow this audience?” -we would love to hear from you.

Apply with your resume and portfolio/proof of work demonstrating relevant Instagram creator growth experience.

📌 Instagram Personal Branding & Growth Strategist - CEO (Gurugram)
🏢 Levelupforwomen
📍 Gurugram