Influencer Marketing Associate ? Delhi NCR | Full-Time | 1–2 Years Experience

About alist.labalist.lab is a brand-building agency that works at the intersection of creators, content, and community. We build influencer marketing strategies and campaigns for some of India's most interesting premium and lifestyle brands — and we move fast. This isn't a place where you wait for a brief to land on your desk. You're in the mix from day one.

Website: www.alist.club/lab The RoleWe're looking for someone who genuinely loves the creator world — not just as a consumer of content, but as someone who understands how it works, who the players are, and how brands can use creators intelligently to build something real.

This role sits at the intersection of influencer marketing and brand strategy. You'll be the person who knows which creator is right for which brand, why, and exactly how to make that partnership work — from the first DM to the final deliverable.

If you've spent the last 1–2 years doing this work and you're ready to own it properly, this is for you.

What You'll Do

- Build creator shortlists for brand campaigns — matching the right influencers to the right briefs based on audience fit, content style, and brand positioning, not just follower count
- Understand when to use influencers, what to use them for, and how to brief them so the output actually serves the brand's goals
- Lead outreach, negotiations, and deal closures with creators and their managers — getting the best terms without burning the relationship
- Manage campaigns end to end: briefing, timelines, content review,



delivery, and performance tracking
- Build and maintain a real working network of creators across categories — lifestyle, fashion, beauty, food, luxury, and beyond
- Know your creator ecosystem deeply: who's rising, who's peaking, who's the right call for a mass-market launch versus a premium soft launch
- Problem-solve in real time when things go sideways — because in this business, they will

- Who This Is ForYou're probably right for this role if:

- You can name 20 creators across different tiers and styles right now, without Googling, and tell us exactly what each one is good for
- You've negotiated with a creator or their team before and you know how to hold your ground without losing the deal
- You understand brand positioning well enough to know why the wrong creator can hurt a brand as much as the right one helps it
- You're the kind of person who gets things done — not someone who waits to be told how
- You've worked in an influencer marketing agency, a creator-led brand, or a rapid-moving marketing team and you know what pressure feels like
- You're a natural relationship builder — with creators, with clients, with anyone in a room





- What We're Not Looking ForSomeone who can manage a spreadsheet and send follow-up emails. That's table stakes. We need someone who can think, persuade, and problem-solve — someone who treats this like a craft, not a job function. Requirements

- 1–2 years of hands-on influencer marketing experience — agency side strongly preferred
- Real knowledge of the Indian creator ecosystem across tiers and categories
- Demonstrated ability to run campaigns end to end, not just support them
- Strong communication and negotiation skills — written and verbal
- Comfortable working fast, pivoting when plans change, and figuring things out without a playbook

Nice to Have
- Experience working across premium, lifestyle, or luxury brands
- Existing relationships with creators or their management
- Understanding of content strategy and how creator content feeds into broader brand marketing

What You Get
- Real ownership of campaigns and creator relationships from day one — not a supporting role
- Exposure to some of India's most interesting brand briefs across premium lifestyle, fashion, beauty, hospitality, and consumer brands
- A team that takes influencer marketing seriously as a discipline, not a checkbox
- ₹20,000 – ₹30,000 / month, based on experience

How to ApplySend your CV and a short note — tell us about one influencer-brand pairing you've worked on or genuinely admire, and why you think it worked. That's it. No long cover letters. ? [email protected] Subject line: IM Associate — [Your Name]

📌 Influencer Marketing Associate (New Delhi)
🏢 alist.club
📍 New Delhi