Location: Noida, India

Function: Marketing

Reports To: Managing Director India & Marketing director

Employment Type: Full-Time

Role and Responsibility

Marketing Strategy & Planning

- Develop and execute the Annual Marketing Plan aligned with business and revenue objectives.
- Manage marketing budgets and ensure ROI-driven spending.
- Develop Go-to-Market (GTM) strategies for product launches and campaigns.
- Provide market, competitor and customer insights.
- Identify current market and growth opportunities.

1. Brand & Integrated Marketing

- Strengthen brand positioning across customer touchpoints.
- Lead ATL, BTL, Digital, PR, Events and Channel Marketing.
- Conduct customer research and market intelligence.
- Adapt global campaigns for the Indian market.
- Develop marketing collateral, case studies, videos, presentations and success stories.

1. Digital Marketing

Own the digital marketing strategy covering:
- Website
- SEO & SEM
- Google Ads
- Meta/social media
- Email marketing
- Marketing automation
- ORM & chatbots
- Website content and customer journeys

Use analytics and performance data to continuously optimize campaigns and lead generation.
1. Lead Generation & Marketing Analytics

- Build online and offline lead-generation programs.
- Manage the complete marketing funnel from lead qualification nurturing conversion.
- Work with Sales to improve lead quality and conversion.




- Create KPI dashboards and ROI reports.
- Track campaign and customer acquisition performance.

1. Sales & Channel Marketing

- Develop sales presentations, product literature and commercial marketing materials.
- Drive Salesforce CRM adoption and usage.
- Conduct CRM training and improve data quality.

- Support channel partners through
- Co-marketing

- Dealer branding

- Promotions

- Merchandising

- POS materials
- Manage organisation Experience Centres and customer experience.

1. Agency & Stakeholder Management

Manage external partners including:
- Creative agencies
- Digital agencies
- Media partners
- Event agencies
- Production houses
- Printers and other marketing vendors

Also collaborate with Regional & Global Marketing teams and ensure compliance with global brand guidelines.

Candidate Profile

Education

- MBA / PGDM in Marketing or equivalent from a recognized institution.

Experience
- 6-10 years of progressive marketing experience
- Experience can be in B2B, B2C or channel-driven businesses.

- Preferred industry exposure

- Building Materials

- Home Automation

- Electrical Products

- Consumer Durables

- Architectural Products

- Lighting

- HVAC

- Similar industries
- MNC / Matrix organization experience preferred.

For further assistance: Please drop your cv at [email protected]

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