About the Role

We are looking for a high-energy, data-driven Head of Performance Marketing to build and scale our B2C customer acquisition engine.You will own the complete performance marketing funnel traffic → leads → qualified customers → bookings → vehicle deployment → repeat / referral — with a explicit focus on profitable growth.This is a hands-on leadership role for someone who loves numbers, experiments aggressively and can convert marketing spends into measurable business outcomes.KEY RESPONSIBILITIES:

1. Own Growth & Customer Acquisition

- Own B2C customer acquisition across all digital channels.
- Build scalable acquisition engines for multiple cities and customer segments.
- Drive leads, bookings, activations and revenue, not vanity metrics.
- Develop city-wise and vehicle-wise acquisition strategies.
- Identify new customer segments, channels and growth opportunities.

1. Performance MarketingOwn and scale campaigns across:

- Google Ads / Performance Max
- Meta Ads
- YouTube
- Programmatic / Display
- App-install & re-engagement campaigns
- Affiliate / partner channels
- SEO + organic acquisition
- Emerging digital channels
- Continuously optimise:

CAC | CPL | CPQL | Conversion | ROAS | Revenue | LTV | Payback3. Full-Funnel OwnershipBuild measurement and optimisation across:Ad → Landing Page → Lead → Calling → KYC → Booking → Vehicle Allocation → First Payment → Active CustomerWork closely with Sales, Call Centre, Operations, Product and Technology teams to identify and eliminate funnel leakage.4. City-Level GrowthCreate a city-wise growth playbook covering:
- Market potential




- Target customer profile
- Acquisition cost
- Channel mix
- Competitor activity
- Pricing / offers
- Conversion rates
- Fleet availability
- Revenue potential

Allocate marketing budgets dynamically based on city-level ROI and fleet availability.5. Data & AnalyticsBuild a robust performance dashboard covering:
- Marketing spend
- Leads
- Qualified leads
- Bookings
- Activations
- CAC
- Conversion rate
- Revenue
- ROAS
- Customer LTV
- Payback period
- Channel performance
- City performance
- Campaign performance

Ensure every marketing rupee can be traced to a business outcome.6. Experimentation & GrowthCreate a high-velocity testing culture.Test:
- Creatives
- Offers
- Pricing
- Landing pages
- Audiences
- Messaging
- Lead forms
- Customer journeys
- Retargeting
- Referral programmes
- WhatsApp / CRM journeys

Test → Learn → Scale → Kill7. CRM & RetentionPartner with CRM/Product teams to improve:
- Lead nurturing
- WhatsApp journeys
- Abandoned-lead recovery
- Booking conversion
- Customer activation
- Repeat rentals / subscriptions
- Referrals
- Reactivation

The objective is not simply to acquire customers — it is to acquire profitable customers.8. Team LeadershipBuild and lead a high-performance growth team covering:
- Performance marketing
- Growth analytics
- Creative
- CRM
- Marketing operations
- Agency / partner management

Set clear weekly and monthly targets and establish a strong test-and-learn culture. Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Benefits

- Flexible schedule
- Health insurance
- Leave encashment
- Paid time off
- Provident Fund

Work Location: In person

📌 Head - Performance Marketing (Navi Mumbai)
🏢 Magenta EV Solutions
📍 Navi Mumbai