- Digital Head

About FitspireAt Fitspire, we're redefining the way India approaches health and nutrition.

Built on our philosophy of "Aspire to Fitness," we create innovative, science-backed nutritional products that make healthy living simple, accessible, and effective. From proteins and wellness supplements to functional nutrition healthy snacks, every product is designed to help consumers achieve their health goals without compromising on quality or taste.

Trusted by 10 lakh+ families, Fitspire has emerged as one of India's fastest-growing health and wellness brands, with a solid omnichannel presence across our D2C website, Amazon, Flipkart, Blinkit, Swiggy Instamart, and other leading marketplaces.

As we continue to scale, we're looking fo ambitious professionals who thrive in a fast-paced, ownership-driven environment and are excited to build the next chapter of one of India's most promising nutrition brands.

About the RoleWe are looking for an experienced and results-driven Digital Head – Performance Marketing to lead our digital growth across paid media, D2C, marketplaces, and quick commerce.

This is a strategic leadership role with end-to-end ownership of digital revenue, customer acquisition, media buying, profitability, analytics, and team performance. You will be responsible for building scalable growth strategies, driving business outcomes, and leading a high-performing digital marketing team.

If you are passionate about scaling consumer brands through data-driven marketing and delivering measurable business impact, we'd love to hear from you.

Key ResponsibilitiesPerformance Marketing

- Own end-to-end performance marketing across Meta, Google, YouTube, Amazon Ads, and other digital channels.
- Develop and execute customer acquisition strategies to drive profitable growth.
- Achieve monthly revenue, ROAS, and customer acquisition targets.
- Continuously optimise campaign performance by improving:
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost Per Mille (CPM)
- Click-Through Rate (CTR)
- Conversion Rate (CVR)
- Identify, test, and scale high-performing campaigns and new growth opportunities.

Digital Revenue Ownership Take complete ownership of digital business performance across:

- D2C Website
- Amazon
- Flipkart
- Blinkit
- Swiggy Instamart
- Other online marketplaces

You will be responsible for:
- Achieving monthly revenue and sales targets.
- Driving sustainable month-on-month growth.
- Improving profitability and contribution margins.
- Monitoring channel performance and optimising investments.

Campaign Strategy & Execution





- Develop monthly campaign calendars aligned with business objectives.
- Lead product launches and seasonal campaigns.
- Build customer acquisition, remarketing, and retention funnels.
- Execute A/B testing across creatives, audiences, landing pages, offers, and messaging.
- Scale winning campaigns while improving efficiency and profitability.

Website & Conversion Optimisation (CRO)

- Improve website conversion rates.
- Optimise landing pages and customer journeys.
- Reduce cart abandonment.
- Increase Average Order Value (AOV).

- Improve checkout completion rates.
- Drive continuous improvements in user experience and website performance.

Team Leadership

- Lead, mentor, and develop a high-performing digital marketing team.
- Define team goals, KPIs, and performance expectations.
- Conduct regular performance reviews and coaching sessions.
- Allocate budgets and resources effectively.
- Foster a culture of ownership, collaboration, innovation, and accountability.

Analytics & ReportingOwn performance reporting through daily, weekly, and monthly dashboards.

Track and analyse

- Revenue
- ROAS
- CAC
- CPA
- CTR
- CPC
- CPM
- Conversion Rate
- Average Order Value (AOV)
- Marketing Efficiency Ratio (MER)
- Repeat Purchase Rate

Generate actionable insights to improve marketing effectiveness, profitability, and business growth. Budget Management

- Develop monthly media plans and budgets.
- Allocate spends across channels based on performance.
- Monitor budget utilisation and campaign efficiency.
- Maximise returns while maintaining profitability.

Creative StrategyPartner with the Creative team to:

- Review campaign creatives.
- Develop compelling messaging, concepts, and hooks.
- Test multiple creative variations.
- Continuously improve ad performance through experimentation and insights.

Marketing Technology & AutomationManage and optimise the digital marketing ecosystem, including:

- Meta Pixel
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion APIs
- Attribution tracking
- Marketing automation platforms
- Reporting dashboards

Key Performance Indicators (KPIs)Business

- Digital Revenue Achievement
- Revenue Growth
- Sales vs Target
- Gross Profit
- Contribution Margin

Meta Ads

- ROAS
- CAC
- CPA
- CTR
- CPC
- CPM
- Frequency
- Conversion Rate





Google Ads

- ROAS
- CTR
- CPC
- Conversion Rate
- Impression Share

Website

- Website Revenue
- Sessions
- Conversion Rate
- Average Order Value (AOV)
- Cart Abandonment Rate
- Checkout Completion Rate

Customer

- New Customers Acquired
- Repeat Customers
- Customer Retention
- Customer Acquisition Cost (CAC)
- LTV Ratio

Team

- Daily Reporting Compliance
- Weekly Plan vs Achievement
- Campaign Launch Timelines
- Task Completion Rate
- Team Productivity
- Cross-functional Collaboration

Skills & ExpertiseWe're looking for someone with proven expertise in:

- Performance Marketing
- Meta Ads
- Google Ads
- Amazon Advertising

- Shopify
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Rate Optimisation (CRO)
- Marketing Analytics
- Media Planning & Budget Management
- Excel / Google Sheets
- Team Leadership & People Management

Experience & Qualifications

- 5+ years of experience in Performance Marketing or Digital Marketing.
- Proven success in managing high-growth digital businesses and marketing budgets.
- Strong experience scaling D2C brands across Meta, Google, Amazon, marketplaces, and quick commerce.
- Deep understanding of customer acquisition, retention, attribution, and profitability.
- Experience leading and developing high-performing marketing teams.
- Strong analytical, commercial, and problem-solving skills.
- Excellent communication and stakeholder management abilities.

Key Deliverables

- Achieve monthly revenue and ROAS targets.
- Scale profitable growth across all digital channels.
- Improve customer acquisition efficiency and retention.
- Execute campaigns on time with measurable business impact.
- Build scalable growth strategies across D2C and marketplace businesses.
- Deliver accurate daily, weekly, and monthly performance reports.
- Build and lead a high-performing digital marketing team.
- Continuously improve campaign performance, profitability, and operational efficiency.

What Success Looks LikeAs our Digital Head – Performance Marketing, you will:

- Own and drive digital business growth end-to-end.
- Make data-driven decisions that maximise revenue and profitability.
- Build scalable systems, processes, and growth frameworks.
- Lead with accountability, agility, and a strong execution mindset.
- Inspire and develop a high-performing team.

- Continuously optimise campaigns to deliver sustainable business growth and marketing efficiency.

If you're excited about building one of India's leading health and wellness brands and thrive in a fast-paced, high-growth environment, we'd love to hear from you.

📌 Head- Performance MarketingC/FMCG (New Delhi)
🏢 Fitspire - Health | Wellness
📍 New Delhi