Head of Marketing

Location: Bangalore

About SuperK

SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town India without compromising on value, quality, or trust. With 120+ stores, a growing e-commerce presence, and strong customer love, were reimagining how India shops.Backed by marquee investors, were scaling fast and marketing is central to the next phase of growth.

Role Overview

Were looking for a Head of Marketing who is growth-first, offline-strong, and digitally fluent. This is not a pure brand role. We need someone who understands how to drive acquisition, retention, repeat, and membership growth in a mass-market retail business, while also bringing enough brand instinct to shape how SuperK is perceived by customers.The ideal person combines offline/shopper marketing depth, digital/CRM rigour, and creative instinct.

They know how to build for Bharat consumers, create campaigns that travel, and translate business goals into sharp execution across channels.This is a high-impact leadership role working closely with the founders.

What You’ll Own

- Own growth marketing end-to-end across offline, digital, CRM, loyalty/membership, and brand.
- Drive customer acquisition, retention, repeat purchase, and engagement across stores and digital channels.
- Build and scale SuperK’s membership and loyalty engine, including value proposition, offers, communication, and repeat loops.
- Lead offline and shopper marketing initiatives tailored to Tier 3–5 customers and local market realities.
- Own digital performance and CRM, with strong focus on funnel thinking, experimentation, and metrics.
- Develop creative campaigns that can generate virality, salience, and customer recall, not just efficient media spends.




- Shape messaging and copy that resonates with a mass-market, local customer base, rather than premium or metro-first audiences.
- Partner cross-functionally with product, analytics, store ops, category, and leadership teams to drive business outcomes.
- Build and lead the marketing team across digital/CRM, offline, and brand as the function scales.

What We’re Looking For
- 7–12 years of experience across marketing roles in FMCG, retail, consumer internet, D2C, or adjacent consumer businesses.
- Strong preference for candidates who bring a mix of FMCG foundation + startup / new-age consumer experience.
- Proven strength in at least two of the following: digital/CRM, offline/shopper marketing, brand — with offline being non-negotiable for this role.
- Robust command over funnel thinking, experimentation, analytics, and performance metrics.
- Demonstrated ability to build creative, high-frequency campaigns that cut through and drive growth.
- Strong instinct for mass-market consumer behavior, local nuance, and communication that feels relevant and accessible.
- Ability to balance strategic thinking with hands-on execution in a fast-moving, founder-led environment.
- Someone who can build structure, move fast, and make smart trade-offs.

This Role May Be a Fit If You
- Have built across both offline retail channels and digital/CRM, not just one side of the stack.
- Can think beyond conventional campaigns and come up with creative, unconstrained ideas that drive attention and action.
- Understand how Bharat customers evaluate value, trust, and relevance.
- Want to build a brand that is massy, trusted, and deeply loved, not niche or premium-coded.

Why SuperK
- Build for a large and fast-growing Bharat consumer opportunity.
- Work directly with founders on a high-priority business function.
- Own growth across both stores and digital.
- Shape the marketing engine of a value retail brand at scale.

📌 Head of Marketing (Bengaluru)
🏢 SuperK
📍 Bengaluru