: Head of Marketing — Regional OTT Platform

Position Title: Head of Marketing

Location: Hyderabad

Reports To COO

About the Company

Aha is a fast-growing regional OTT platform focused on delivering premium entertainment, original content, and culturally relevant storytelling to audiences across Telugu & Tamil languages. We are building a category-defining entertainment brand with strong audience engagement and a scalable subscription and advertising business.

Role Overview

We are looking for a strategic and creative Head of Marketing to lead brand marketing, content marketing, audience engagement, partnerships, and consumer communication for our OTT platform. The ideal candidate will deeply understand regional audiences, entertainment marketing, and digital culture, while building impactful campaigns that drive platform affinity, viewership, and subscriber retention.

This role will focus on brand, content, and consumer marketing and will work closely with the Growth/Performance Marketing team, which separately manages paid acquisition and app install campaigns.

Key Responsibilities

Brand Strategy & Positioning

- Develop and execute the overall brand marketing strategy for the OTT platform.
- Build a differentiated and culturally resonant regional entertainment brand.
- Drive brand awareness, affinity, and audience engagement across markets.
- Define brand voice, positioning, and communication frameworks.

Content & Show Marketing

- Lead marketing campaigns for original series, movies, acquisitions, and other programming.
- Create high-impact 360° campaigns spanning trailers, digital content, PR, influencer activations, and on-ground promotions.
- Collaborate with content, programming, production, and creative teams to maximize content discoverability and buzz.
- Drive launch strategies for marquee titles and tentpole entertainment events.

Social Media & Community Engagement





- Own social media strategy across Instagram, YouTube, Facebook, X, ShareChat, Moj, and regional platforms.
- Build fan communities and drive audience conversations around content and talent.
- Partner with creators, influencers, meme pages, and digital communities to amplify engagement.
- Ensure always-on cultural relevance and trend responsiveness.

Consumer Engagement & Retention

- Lead CRM and lifecycle communication strategy including push notifications, emailers, WhatsApp, and in-app engagement.
- Develop initiatives to improve watch-time, repeat consumption, and subscriber retention.
- Work with product and analytics teams to improve audience engagement journeys.
- Build loyalty and fandom-led engagement programs.

Partnerships & Alliances

- Build strategic partnerships with media houses, brands, telecom operators, OEMs, and cultural organizations.
- Lead co-branded campaigns and promotional alliances.
- Identify regional marketing opportunities through festivals, events, and entertainment ecosystems.

PR & Communications

- Lead corporate communications and entertainment PR strategy.
- Manage media relations, celebrity interactions, press launches, and reputation management.
- Ensure strong visibility across entertainment and regional media channels.

Consumer Insights & Analytics

- Leverage audience insights, viewing behavior, and market trends to shape marketing decisions.
- Monitor campaign effectiveness, engagement metrics, and content resonance.




- Translate consumer behavior into actionable brand and content strategies.

Team Leadership

- Build and mentor a high-performing team across brand, social, content marketing, CRM, PR, and partnerships.
- Manage creative, media, influencer, and PR agencies.
- Foster a culture of creativity, speed, experimentation, and collaboration.

Required Qualifications

- Bachelor’s degree in Marketing, Media, Communications, or related field; MBA preferred.
- 12–15 years of experience in marketing, entertainment, OTT, digital media, broadcast, or consumer internet businesses.
- Strong experience in brand marketing, content launches, entertainment campaigns, and audience engagement.
- Deep understanding of regional entertainment audiences and cultural trends.
- Proven ability to lead integrated marketing campaigns and large creative teams.
- Strong communication, storytelling, and stakeholder management skills.

Preferred Experience

- Experience working in regional-language media or entertainment ecosystems.
- Prior OTT, TV network, film studio, music platform, or digital entertainment experience.
- Strong network across media, celebrity management, influencer ecosystems, and regional entertainment industries.

Key Success Metrics

- Brand awareness and consideration
- Content campaign reach and engagement
- Subscriber retention and watch-time growth
- Social media engagement and community growth
- PR visibility and earned media value
- Audience sentiment and platform affinity
- Success of original content launches

What We Offer

- Opportunity to shape a leading regional entertainment brand
- High ownership and strategic influence
- Collaborative and creative work setting
- Competitive compensation and leadership exposure
- Opportunity to work closely with creators, talent, and entertainment leaders

Apply here : https://arhamedia.keka.com/careers/jobdetails/129510

📌 Head of Marketing (Hyderabad)
🏢 AHA
📍 Hyderabad