Position Title: Head / Director – Franchise Sales & Business Growth

Department: Retail Operations & Business Development

Reports To: Chief Executive Officer (CEO) / Chief Operating Officer (COO)

Location: [City, State / Remote with travel]

Position Summary

We are seeking an experienced and strategic Head of Franchise & Retail Expansion to lead the end-to-end setup, scaling, and operational growth of our bakery retail franchise network. In this executive-level role, you will be responsible for defining the franchise expansion roadmap, acquiring high-value franchise partners, overseeing store launches, and driving sustained unit-level profitability and revenue growth across all franchise outlets.

Key Responsibilities

1. Franchise Strategy & Business Development

- Formulate and execute comprehensive retail expansion strategies to scale the bakery brand across target regions.

- Design and refine franchise business models (COCO, FOFO, FOCO) including fee structures, royalty models, investment criteria, and ROI projections.

- Generate, screen, and convert high-caliber franchisee leads through strategic marketing, industry networking, and franchise expos.

- Conduct detailed market feasibility studies and site evaluations to identify high-footfall locations (malls, high streets, transit hubs).

2. Legal, Governance & Partner Onboarding

- Lead end-to-end contract negotiations and finalize Franchise Agreements, Lease Agreements, and Disclosure Documents in coordination with legal teams.

- Onboard new franchise partners, ensuring full alignment with brand values, operational standards, and financial expectations.





- Establish transparent governance mechanisms and reporting cadence with franchise owners.

3. Store Setup & Launch Management

- Oversee the end-to-end store setup process (project planning, kitchen/counter layout design, equipment procurement, branding, and fit-outs) to ensure timely and cost-effective launches.

- Coordinate with central supply chain and culinary teams to ensure seamless delivery of raw materials, central kitchen products, packaging, and point-of-sale (POS) systems.

- Plan and execute grand opening campaigns and hyper-local marketing strategies to build immediate footfall.

4. Operational Excellence & Quality Assurance

- Implement standardized operating procedures (SOPs) for store operations, product display, hygiene, waste management, and customer service.

- Oversee training programs for franchise owners, store managers, and frontline bakery staff to ensure brand consistency.

- Conduct regular audits to maintain strict adherence to food safety, hygiene, product freshness, and brand presentation guidelines.

5. Business Growth & Unit Profitability

- Monitor store-level P&L;, sales KPIs, and unit economics to drive revenue growth and profitability across all franchise outlets.

- Develop hyper-local marketing strategies, seasonal campaigns, product bundling,



and loyalty programs to boost average order value (AOV) and customer retention.

- Identify underperforming outlets and implement targeted intervention and turnaround strategies.

Key Performance Indicators (KPIs)

- Network Expansion: Number of recent franchise agreements signed and operational stores launched per quarter/year.

- Store Economics: Unit-level revenue growth, gross margins, and payback period targets achieved for franchise partners.

- Audit & Quality Scores: Franchise compliance rates with brand SOPs and food safety standards.

- Partner Retention: Franchise partner satisfaction metrics and low franchisee churn rates.

Qualifications & Experience

- Education: Bachelor’s degree in Business Administration, Marketing, Retail Management, or a related field (MBA preferred).

- Experience: 8–12+ years of leadership experience in franchise development, business growth, and retail operations within the F&B;, QSR, or Bakery/Confectionery sector.

- Proven Track Record: Demonstrated experience in scaling a retail brand from a regional presence to a multi-unit regional or national footprint.

Core Competencies & Skills

- Deep understanding of F&B;/Bakery retail economics, supply chain dependencies (cold chain, shelf-life management), and store fit-outs.

- Strong deal-structuring, financial modeling, and contract negotiation skills.

- Leadership ability to manage cross-functional teams, external vendors, and multi-location franchise partners.

- Willingness to travel extensively across regional markets for site selection and franchise partner reviews.

📌 Head of Franchise & Retail Expansion (Bakery Segment) (Bhubaneswar)
🏢 Digital Software
📍 Bhubaneswar