Hire22.ai is building India's first agentic recruitment platform, shortlisting mid and senior talent in 22 hours using AI. As a Product Growth Associate, you will own client acquisition, support go-to-market execution, collaborate on product development, and contribute to design and UX decisions. This is a hands-on role with direct access to the founding team and real ownership from day one.

Role And Responsibilities Client Acquisition Identify and qualify leads across recruiter, employer, and enterprise segments

Build top-of-funnel through outbound outreach, referral programs, and channel partnerships

Own the sales cycle from first contact to onboarding including demo, follow-up, and close

Maintain pipeline hygiene in the CRM with accurate deal stages and conversion tracking Go-to-Market (GTM) Support GTM planning for new feature launches including messaging, channel selection, and rollout sequencing Coordinate with content, SEO, and design teams to align campaigns with ICP targeting

Track GTM outcomes and prepare structured post-launch reports

Identify new market segments and whitespace opportunities through competitive research ICP Definition and Market Research Define and continuously refine Ideal Customer Profiles using CRM data and win/loss interviews

Segment prospects by firmographics, role, and buying signals to prioritise outreach

Conduct customer interviews and synthesise insights into actionable briefs for the product team Skills Required Must-Have Client acquisition and B2B outbound sales from prospecting to close

Go-to-market execution including positioning, launch planning, and channel management

ICP definition using data and qualitative research to identify best-fit customers

Strong written communication for briefs, follow-up emails, and structured reports





Product thinking and ability to translate market feedback into feature requirements

Basic UX sensibility and ability to review and give feedback on product designs

Data interpretation including reading funnel metrics, cohort data, and experiment results Positive to Have Knowledge of HR-tech or recruitment domain

Experience working on or alongside AI-powered products

Community-led or content-led growth experience TOOLS AND PLATFORMS CRM and Sales HubSpot / Zoho CRM / Salesforce for pipeline management and lead tracking

LinkedIn Sales Navigator for prospecting and outbound

Apollo.io / Hunter.io for lead enrichment and email outreach GTM and Marketing Mailchimp / Brevo for email campaign management

Canva for lightweight campaign creatives

Ahrefs / SEMrush for keyword research and content-GTM alignment Collaboration Slack, Google Meet, Jira / Linear for day-to-day team coordination YOU ARE A FIT IF YOU HAVE 2 to 3 years of experience in B2B SaaS, HR-tech, startup, or a growth and sales role

Managed outbound lead generation with measurable pipeline outcomes

Contributed to at least one GTM plan, product launch, or go-live campaign

Used a CRM actively to track and report on the sales funnel

Reviewed product designs or user flows and shared structured feedback

Interviewed customers or users and converted findings into structured documents

Demonstrated ownership by moving without being told and following through What We Offer Rs. 3 to 7 LPA fixed compensation

Hybrid work setup with Bengaluru HQ and flexibility

Direct access to founders with a short decision loop

Real ownership from week one with work that ships in weeks not quarters

Steep, fast learning curve across GTM, product, data, and clients

Front-row seat to building Indias first agentic recruitment platform Skills: sales,crm,b2b saas,gtm,hr tech

📌 GTM ExpertB (Bengaluru)
🏢 EZSpace Ventures
📍 Bengaluru