We're building the go-to platform for how researchers work with AI.

WiseUp Communications (https://wiseupcommunications.com/) was started in 2020 and runs the world’s largest YouTube channel for researchers with 4 lakh+ subscribers (https://www.youtube.com/@WiseUpCommunications). We are an EdTech platform and run multiple courses (e.g., how to write a research paper & get it published; how to master AI tools for research). We're past the "figure it out as we go" stage on the content side.

Now we're building the growth operational backbone: CRM, outreach, support, conversion.

It's a seat at the table for someone who wants to see how a YouTube first organization solves hard problems faced by researchers worldwide to create meaningful impact.

The Opportunity

You'll be the person who turns WiseUp's reach into conversion.

You'll work directly with the co-founders, get visibility into every part of the growth funnel, and have real room to shape how this function is built.

What You'll Own

> Revenue Conversion

Manage the entire sales & marketing vertical –

- Top of funnel – Owned media (YouTube, Instagram, Linkedin, Whatsapp channel etc), Performance Marketing (Google / Meta Ads, etc), Content marketing (SEO, LLM Engine Optimization, etc), Influencer partnerships, Email marketing, Webinars, Community involvement (research forums)
- Mid of funnel – Whatsapp CRM Workflows (AiSensy/WATI), Inbound enquiries (Whatsapp, phone calls, Instagram), Conversion rate optimization (Website Landing page)
- Bottom of funnel – Add to cart drop offs, payment failures, Customer lifecycle management,



testimonials, Outbound calls, offer optimization

> Customer Experience

- Feedback & Voice of Customer - Collect and route feedback into a signal for course improvements & new product development; Own the review generation pipeline - Google reviews, testimonials, case studies
- Customer Support - Be the front line for WhatsApp, email, and call support to solve payment / access issues

What Makes You a Fit

> You love sales & marketing and are genuinely excited to advance users to the next stage across the entire sales and marketing funnel

> You pick up tools fast. CRMs, ad dashboards, spreadsheets, current platforms - you're not intimidated by a new interface, you're curious about it and are driven to be use its full potential

> You're comfortable owning outcomes, not just completing tasks

> You communicate with clarity and build trust, on the phone and in writing (Should be able to communicate in both English & Hindi)

> You think in systems - you notice when a process is inefficient and want to fix it, not just work around it

> You don't need a research background - but you do need the curiosity to learn what and how we teach, so you can speak to researchers worldwide effectively.

> Bonus: Prior exposure to EdTech or early-stage startups

Why This Role, Why Now

WiseUp is scaling fast, and this role will directly shape its growth trajectory. You won't be one of ten people doing this job - you'll be the person defining how it's done, with a direct line to the co-founders and real ownership as the company grows.

📌 Growth Operations Lead (India)
🏢 WiseUp Communications
📍 India