Growth Marketing Associate - Plannersy

Full-Time | Growth & Lead Generation

About Plannersy

Plannersy is a destination wedding and celebrations company building a new kind of wedding planning brand in India.

We help couples discover and plan meaningful wedding experiences across temple weddings, destination weddings, photography, travel and celebrations.

We have already attracted thousands of couples and facilitated ₹40 Lakh in wedding value.

We are now looking for our first dedicated marketing hire to help us turn this early traction into a repeatable growth engine.

This is not a social media posting job. This is a lead-generation and growth role.

The Role

You will work directly with the founder and take ownership of Plannersy's day-to-day marketing across:

- SEO & organic growth
- Content marketing
- Email marketing
- Social media
- Community marketing
- Lead generation & conversion
- Marketing experiments
- Basic paid acquisition
- Analytics & reporting

You don't need to be an expert in everything. We are looking for someone who is curious, analytical, execution-oriented and interested in understanding what actually generates business.

What You'll Do

- SEO & Content

- Research high-intent keywords and content opportunities.
- Create and optimize SEO articles, landing pages and destination/temple pages.
- Build content clusters around wedding planning, temple weddings, destinations and photography.
- Monitor Search Console, rankings, traffic and organic conversions.
- Identify content gaps and opportunities for backlinks and digital PR.
- Create content that helps couples make actual wedding decisions—not just generate traffic.

2. Lead Generation
- Build lead magnets, landing pages and enquiry funnels.
- Improve website CTAs and conversion rates.
- Experiment with WhatsApp, forms and other lead-capture channels.
- Identify new sources of qualified wedding enquiries.
- Work with sales to understand lead quality and customer objections.

3. Email & CRM
- Manage email campaigns and automated sequences.
- Nurture existing leads and subscribers.
- Build re-engagement and conversion campaigns.
- Track opens, clicks, replies and enquiries.

4. Social & Community




- Manage and grow Plannersy's organic social presence.
- Create/distribute useful content across Instagram, Facebook and other relevant platforms.
- Participate in Reddit, Quora, Facebook Groups and relevant wedding/travel communities.
- Follow a help-first, sell-second approach.
- Turn community conversations into genuine opportunities for Plannersy.

5. Marketing Experiments & Paid Acquisition
- Test new content formats, landing pages, offers and acquisition channels.
- Run small-budget Google and Meta campaigns.
- Test retargeting and WhatsApp campaigns.
- Measure results and double down on what works.

6. Analytics & Growth

You will track

- Qualified leads
- Lead sources
- SEO-driven enquiries
- Conversion rates
- Cost per qualified lead
- Email-generated leads
- Community-generated leads
- High-intent keyword growth
- Revenue influenced by marketing

Every week, we should know:

What happened → Why → What we learned → What we do next

Temple Wedding Growth

Temple weddings are currently one of Plannersy's strongest strategic areas.

You will help build a strong content and acquisition ecosystem around temple weddings in India, including:

- Temple-specific guides
- Costs & procedures
- Wedding restrictions
- Rituals
- Accommodation
- Photography
- Guest logistics
- Destination information

The goal is to make Plannersy one of the most useful online resources for couples considering a temple wedding.

Who We're Looking For

Experience: 1–3 years preferred, or exceptional internship/project experience.

You should have

- Strong understanding of SEO
- Good writing and communication skills
- Basic analytics/data skills
- Curiosity and research ability
- Comfort working independently
- Willingness to experiment
- Strong attention to detail
- A genuine interest in growth and lead generation





Your previous job title matters less than your ability to learn, execute and take ownership.

You May Be a Great Fit If...

You see a keyword and ask:

“Can we rank for this keyword?”

You see visitors to our website and ask:

“Why isn't this converting?”

You see leads filling our enquiry form, but ask:

“Which ones are actually qualified?”

You enjoy figuring the right things out instead of waiting for instructions.

This Role Is Not For You If...

- You only want to manage social media.
- You dislike numbers, research or experimentation.
- You care more about followers than business outcomes.
- You need detailed instructions for every task.
- You are uncomfortable taking ownership.

This is a lean team, so you will have significant responsibility and significant learning.

What You'll Get

- Direct exposure to the founding team who are true expert in their respective domains
- Ownership: You won't be hired to execute someone else's marketing plan forever.
- Learning: You will get hands-on exposure across multiple growth channels rather than being restricted to one narrow marketing function.
- Exposure to practical business skills like sales, strategy, partnerships and brand positioning
- The opportunity to build & own something from an early stage rather than simply operate on an existing process

Compensation & Location

Salary: ₹20,000–₹25,000/month Incentives

Location: Meerut - Hybrid / Work From Home

Employment: Full-Time

Experience: 1–3 years preferred

How to Apply

Please send

- Your CV
- LinkedIn profile
- Relevant marketing/SEO/content work or projects
- One example of a campaign, article or growth project you're proud of

One question:

If you joined Plannersy tomorrow with ₹50,000 to generate wedding leads in 60 days, how would you spend it? Would you hire an intern or spend it on marketing campaigns? Why?

We are more interested in how you think than in a perfectly formatted CV.

Come build Plannersy's growth engine with us.

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks

- Flexible schedule
- Paid sick time
- Work from home

Work Location: Hybrid remote in Meerut, Uttar Pradesh

📌 Growth Marketing Associate (Meerut)
🏢 Plannersy
📍 Meerut