Are You a Growth Hacker — or Do You Know Someone Who Is?

Growth & GTM Specialist – Supply & Demand Generation

SaaS | PropTech | B2B Growth | Marketplace Growth | AI-Assisted Marketing

Location: India – Remote

Experience: Ideally 2–4 years of relevant practical experience

Market: New Zealand

Employment Type: Full-time / Long-term

We are looking for 1–2 smart, commercially minded and highly action-oriented Growth & GTM Specialists in India to help build and execute the go-to-market engine for an international PropTech business based in New Zealand.

This is not a basic social-media or Canva role.

We want someone who understands how businesses acquire users, customers, listings and revenue and who can test different growth channels to determine what genuinely works.

You will work across both sides of a marketplace:

SUPPLY GENERATION

Bringing property professionals and property listings onto the platform.

DEMAND GENERATION

Bringing home seekers, tenants and buyers onto the platform and generating meaningful activity around those listings.

WHAT YOU WILL WORK ON

1. SUPPLY GENERATION ENGINE

Help us acquire and activate:
- Real estate agents
- Property managers and property-management companies
- Real estate agencies, branches and brands
- Private landlords and private listers

This may involve

- Building and segmenting prospect lists
- Identifying decision-makers
- LinkedIn and email outreach
- B2B campaigns and lead magnets
- Founder-led outreach support
- Partnerships, referrals, industry groups and events
- Landing-page and product-led acquisition ideas
- Outreach automation and CRM workflows
- Following leads through the acquisition funnel
- Converting interested prospects into active users and listings

We want someone who thinks beyond “send 500 LinkedIn messages”.

You should ask: Who should we target? Why would they care? What problem are we solving? What message or offer should we test? What happens after they respond? How do we convert them?

1. DEMAND GENERATION ENGINE

Help us attract and activate:
- Renters
- Buyers
- Home seekers
- People actively searching for property
- Relevant community audiences

Demand-generation work may include:
- Social and community distribution
- Property-related Facebook groups
- Social listening and content distribution
- SEO-driven acquisition
- Referral loops and sharing mechanisms
- Influencer and micro-influencer opportunities
- Ambassador programmes and partnerships
- Direct-to-viewer campaigns
- Listing-level and local-area promotion
- Viral and product-led growth ideas
- Campaigns built around property viewings
- Testing ways of turning one property seeker into additional users The objective is not simply impressions or followers. The objective is real home-seeker activity, property engagement, viewing activity and repeat usage.

1. GROWTH EXPERIMENTATION

We want someone who thinks in terms of growth experiments, not just marketing tasks.

Example

Hypothesis: Property managers will respond more strongly to a message focused on reducing viewing administration than to a generic property-platform message.

Then

1. Identify the target segment
2. Develop the offer and message
3. Choose the channel
4. Run the experiment
5. Track responses and conversion
6. Analyse the result
7. Improve the approach
8. Run the next experiment

You should be comfortable testing channels, messaging, offers, landing pages, outreach sequences,



referrals, content formats, partnerships, funnels and activation strategies.
1. B2B LEAD GENERATION & OUTREACH

You will help research, identify and engage potential business customers through:
- Market segmentation
- Prospect and decision-maker research
- LinkedIn and email prospecting
- Contact enrichment
- CRM management
- Outreach sequences
- Lead qualification and follow-up
- Campaign tracking
- Meeting-generation support

We expect solid research quality. Thousands of low-quality leads are not useful. Quality and relevance matter more than volume.
1. COMPETITOR & MARKET INTELLIGENCE

Research property portals, PropTech businesses, SaaS companies, marketplaces, property-management technology, agent tools and rental platforms.

Identify

- How competitors acquire users
- Their positioning, offers and pricing
- Their funnels, partnerships and referral strategies
- Their strengths and weaknesses
- Growth opportunities they may have missed

Research should lead to actionable recommendations, not large documents nobody uses.
1. MARKETING & CONTENT SUPPORT

Content and social media are part of the role, but they are supporting growth channels — not the entire job.

You may help with

- LinkedIn and social content
- B2B content and email campaigns
- Lead magnets
- Landing-page copy
- Growth-focused content ideas
- Campaign briefs
- Product marketing
- SEO/content research

You will work with graphic designers and video specialists where required. You are not expected to be the graphic designer.

Basic Canva ability can be useful, but we are not hiring you because you know Canva. We are hiring you because you understand growth.

1. AI-ASSISTED GROWTH

AI should significantly increase your productivity. You should be comfortable with tools such as ChatGPT, Claude, Gemini, AI research tools, AI agents, CRM automation, LinkedIn tools, lead-generation tools and marketing automation platforms.

The objective is not to let AI do your thinking. It is to use AI to perform more work, faster, while maintaining good judgement and quality control.

WHO WE ARE LOOKING FOR

You should

- Understand B2B growth, marketing and basic GTM strategy
- Understand customer-acquisition funnels
- Have hands-on lead-generation or outreach experience
- Research markets and competitors properly
- Understand basic demand generation
- Think commercially rather than only creatively
- Understand that marketing must ultimately influence users, leads, customers or revenue
- Be comfortable experimenting with acquisition channels
- Speak and write English well
- Be highly comfortable using AI
- Follow instructions carefully and have strong attention to detail
- Work independently and take ownership
- Present ideas clearly and explain your reasoning
- Take action rather than wait to be pushed
- Be comfortable working with an international team
- Work hours with reasonable overlap with New Zealand
- Be flexible in a startup environment
- Be hungry to learn and grow

EXPERIENCE

Ideally,



you will have approximately 2–4 years of relevant practical experience in:
- Growth or B2B marketing
- SaaS or startup marketing
- Demand or lead generation
- Go-to-market execution
- Marketplace growth
- PropTech or technology marketing

However, years of experience are not an absolute rule.

Someone with 18 months of exceptional practical experience and strong evidence of results may be better than somebody with five years of average experience.

We care more about what you have actually done, the results you achieved, how you think, your ability to execute and your commercial understanding.

STRONGLY PREFERRED

Experience with

- PropTech, property or real estate
- Two-sided marketplaces
- SaaS or B2B technology
- Startup or product-led growth
- Demand generation
- LinkedIn B2B acquisition and email outreach
- CRM and marketing automation
- Referral and community growth
- Partnership marketing
- AI-assisted marketing
- Growth analytics

WHAT WE DO NOT WANT

We are not looking for someone whose experience is mainly:

- Creating Canva posts
- Scheduling social media
- Posting generic content or basic reels
- Copying competitors’ social posts
- Producing generic AI-written content
- Maintaining spreadsheets without understanding the objective
- Sending bulk LinkedIn messages without targeting
- Producing strategies without executing them
- Reporting vanity metrics without understanding business outcomes

Social media is useful. Content is useful. Canva is useful. But none of those by themselves make someone a growth marketer.

HOW PERFORMANCE WILL BE MEASURED

Supply

- Qualified agent, agency and property-management leads
- Private-lister acquisition
- Meetings generated
- Trial or activated business users
- Listings generated
- Cost per qualified acquisition and funnel conversion

Demand

- New home seekers
- Qualified traffic
- Viewing activity
- Repeat users
- Referral and sharing activity
- Acquisition cost, conversion and activation

Growth Execution

- Number and quality of experiments
- Speed and quality of execution
- Learnings and improvements
- CRM and pipeline accuracy
- Ability to identify scalable channels

WHAT WE VALUE

We value people who are smart, hungry, honest, reliable, commercial, curious, disciplined and action-oriented.

If something does not work, we want someone who investigates why and tries another approach rather than simply saying, “I completed the task.”

This is an opportunity for someone who wants to become genuinely good at growth, go-to-market and building an international technology business — not simply add another digital-marketing job to their CV.

HOW TO APPLY

Please complete the application form:

https://docs.google.com/forms/d/e/1FAIpQLScyYHpvd1AjNYipsE-RGp5rMKVgJ84BdfexLRbWKgT_dkme2Q/viewform?usp=publish-editor

Please also share examples of actual work you have personally completed, such as:

- Growth, B2B or lead-generation campaigns
- Outreach or GTM projects
- Market research or growth experiments
- SaaS or startup projects
- CRM or automation work
- Social/content campaigns with measurable results
- AI-powered marketing work

Where possible, explain:

What was the objective?

What did you personally do?

What happened?

What did you learn?

We are interested in evidence of execution and thinking, not certificates or marketing buzzwords.

We look forward to receiving your application.

📌 Growth & GTM Specialist (India)
🏢 viewingsnz
📍 India