Paid Media

Key Responsibilities

Strategic Leadership & Revenue Growth (50%)

Media Strategy: Define and execute the overarching paid media strategy across platforms like Google, Meta, LinkedIn, and programmatic networks.

P&L; Management: Own media business unit targets, forecasting, and commercial planning.

ROI Optimization: Drive customer acquisition, retention, and revenue growth through data-led, result-oriented campaigns.

Operations & Campaign Governance (30%)

Budget Governance: Oversee, allocate, and optimize large-scale media budgets to maximize cost efficiency and Return on Ad Spend (ROAS).

Cross-Functional Execution: Collaborate closely with creative, servicing, and analytics teams to ensure seamless campaign delivery.

Performance Tracking: Monitor KPIs (e.g., CPA, CPL, CTR) and apply insights for continual media efficiency.

Team Leadership & Capability Building (20%)

Team Mentorship: Lead, mentor, and upskill team leaders and performance managers.

Innovation:



Foster a culture of testing, automation, and continuous improvement (including adopting AI marketing tools).

You’d fit right in, if you:

Are any Graduate/MBA with 6–8 years of relevant work experience

Have experience of both Google & Meta platforms

Have solid team management experience managing multiple teams

Have experience in managing large advertising spends across multiple accounts

Have strong project management skills including demonstrated ability to think end-to-end

Have excellent problem-solving and analytical skills

Have excellent communication and stakeholder management skills

Office Timing - 5 days working. Hybrid , 3 days WFO. Regular 10.30 to 7.30 ,

Location

Mumbai

Brand

Iprospect

Time Type

Full time

Contract Type

Permanent

📌 Group Head - Paid Media (Mumbai)
🏢 dentsu
📍 Mumbai