14 Aug
|
Big Red Education
|
Gurugram
14 Aug
Big Red Education
Gurugram
Location: Gurugram (In office)
Experience: 3–5 years
Type: Full-time
Company: Big Red Education
About Us
Big Red Education is a global education platform founded in 2016, focused on helping high school students go beyond traditional academics and build real-world, future-ready skills. Through immersive workshops, international programs, and mentorship from global experts, we enable students to explore career pathways, develop critical thinking, and gain the confidence to thrive in a rapidly evolving world.
Our programs are designed to bridge the gap between classroom learning and real-world application, equipping students with skills like leadership, communication, problem-solving, and innovation.
With a growing network of students, mentors, and partner institutions across multiple countries, Big Red Education is building a generation of globally aware, purpose-driven individuals ready to stand out and make an impact.
We're looking for a creative, detail-oriented Graphic Designer & Visual Content Creator who can bring our brand to life across social media, performance marketing campaigns, digital platforms, and short-form video content. The ideal candidate should be equally passionate about creating compelling visuals, engaging video edits, and leveraging AI-powered creative tools to produce high-quality marketing assets.
Key Responsibilities
● Design compelling Instagram content (carousels, reels, stories, statics) aligned with Gen Z aesthetics and platform best practices.
● Create high-performing ad creatives for Meta, Google, YouTube, Display, and other digital advertising platforms while balancing creativity with performance.
● Design website assets, landing page graphics, banners, emailers, newsletters, and other marketing collateral.
● Structure and design emailers/newsletters using Figma, ensuring strong visual hierarchy and conversion-focused layouts.
● Work with internal teams to upload and manage creatives on WordPress, including landing page updates and website visuals.
● Collaborate closely with the performance marketing, content and video teams to conceptualise and execute campaign creatives.
● Edit engaging short-form videos for Instagram Reels, YouTube Shorts, advertisements, and promotional campaigns using Adobe Premiere Pro.
● Enhance videos with subtitles, b-roll, overlays, motion graphics, transitions, sound effects, background music, and basic animations.
● Repurpose long-form videos into high-performing short-form content optimised for different social media platforms.
● Leverage AI-powered creative tools to generate concepts, enhance visuals, edit videos, speed up production, and improve creative workflows.
● Ensure consistency of the Big Red Education brand across all digital and offline touchpoints.
● Translate complex educational messaging into simple, engaging, and visually compelling content.
● Stay updated with the latest trends in graphic design, AI, video editing, social media, and digital marketing.
Skills & Qualifications
● 3–5 years of professional graphic design experience.
● Strong portfolio showcasing social media creatives, branding projects, ad creatives, digital campaigns, and video work.
● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
● Strong working knowledge of Figma and Canva.
● Hands-on experience designing emailers and newsletters using Figma.
● Basic working knowledge of WordPress, including uploading creatives, updating landing pages, and managing website visuals.
● Strong experience editing Instagram Reels, YouTube Shorts, advertisements, and promotional videos.
● Proficiency in Adobe Premiere Pro for short-form video editing. Experience with After Effects for motion graphics and animations is an added advantage.
● Strong understanding of storytelling, pacing, subtitles, transitions, music selection, and editing techniques that improve viewer retention.
● Understanding of creative best practices for performance marketing and paid advertising.
● Familiarity with AI-powered creative tools such as ChatGPT, Adobe Firefly, Midjourney, Runway, Kling AI, Veo, Canva AI, or similar platforms.
● Ability to effectively use AI for: ○ Creative ideation and concept generation ○ Image generation and enhancement ○ Background replacement and visual editing ○ AI-assisted video editing and motion creation ○ Workflow automation and productivity
● Strong understanding of typography, layout, colour theory, and visual hierarchy.
● Excellent attention to detail and ability to maintain brand consistency.
● Strong communication and collaboration skills.
● Ability to manage multiple projects while meeting deadlines.
What We're Looking
We're looking for someone who is:
● A creative thinker who can balance branding with performance marketing objectives.
● Passionate about creating scroll-stopping creatives and engaging video content that drive engagement and conversions.
● Comfortable working in a fast-paced, feedback-driven environment.
● Curious about emerging technologies and excited to incorporate AI into everyday creative workflows.
● Someone who understands that modern marketing is a combination of strong design, engaging video, and AI-powered execution.
● A self-starter who understands what resonates with Gen Z and student audiences.
● Proactive, detail-oriented, and always looking for ways to improve creative quality and efficiency.
● Eager to continuously learn, experiment, and stay ahead of industry trends
📌 Graphic Designer & Visual Content Creator (Gurugram)
🏢 Big Red Education
📍 Gurugram