Performance Marketing Manager

Company: Kyptronix LLP

Location: Kolkata — Work From Office

Employment Type: Full-Time

Experience: 3–6 Years

Industry: IT Services / SaaS / Digital Marketing / Technology

Role Overview

Kyptronix is looking for a Performance Marketing Manager who can own paid acquisition, generate qualified leads, improve CAC, and directly contribute to revenue.

This is not a role focused on reach, likes, or impressions.

You will be responsible for turning advertising budgets into measurable leads, pipeline, and sales.

Key Responsibilities

- Plan, launch and optimize Meta Ads and Google Ads campaigns.
- Generate qualified B2B leads from the USA, UK, Canada and other international markets.
- Manage monthly advertising budgets across multiple campaigns.

- Build acquisition funnels for

- Website Development

- Mobile App Development

- AI Automation

- SaaS

- Digital Marketing

- IT Staffing
- Conduct audience, keyword, competitor and market research.
- Build campaign structures based on business goals.
- Manage Google Search, Performance Max, Display and remarketing campaigns.
- Manage Meta lead generation, conversion and retargeting campaigns.
- Create and execute A/B testing strategies.
- Test creatives, hooks, headlines, offers, audiences and landing pages.
- Identify winning campaigns and scale them profitably.
- Pause or restructure underperforming campaigns quickly.
- Improve CPL, CAC and conversion rates.
- Work closely with Sales to evaluate lead quality.
- Track leads from advertisement to final sale.
- Build retargeting and remarketing funnels.




- Coordinate with designers, video editors and content teams for ad creatives.
- Provide creative briefs based on performance data.
- Monitor competitor advertising strategies.
- Improve landing-page conversion rates.
- Implement and monitor conversion tracking.
- Maintain accurate performance dashboards.
- Present weekly performance reports to management.
- Forecast lead volume, CAC, pipeline and expected revenue.

Platforms & Tools Candidate should have hands-on experience with:
- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Meta Conversion API
- Google Search Console
- Looker Studio
- CRM platforms
- Excel / Google Sheets
- Landing-page analytics
- Keyword research tools
- Heatmaps / CRO tools

Core KPIs Performance will be measured using:
- ROAS
- CAC
- CPL
- Cost Per Qualified Lead
- Conversion Rate
- CTR
- CPC
- CPM
- Landing Page Conversion Rate
- Lead-to-Meeting Rate
- Meeting-to-Sale Rate
- Marketing Qualified Leads
- Sales Qualified Leads
- Pipeline Generated
- Revenue Generated
- Budget Utilization
- Client Retention
- Campaign Profitability

Required Skills
- 3–6 years of hands-on performance marketing experience.
- Strong Meta Ads experience.




- Robust Google Ads experience.
- Proven experience managing paid advertising budgets.
- Strong analytical and numerical ability.
- Understanding of B2B lead generation.
- Experience targeting international markets.
- Strong knowledge of conversion tracking.
- Funnel-building experience.
- Landing-page optimization knowledge.
- A/B testing experience.
- Strong Excel / Google Sheets skills.
- Ability to interpret data and take fast decisions.
- Strong communication and reporting skills.

Preferred Experience Candidates with experience generating leads for the following will have an advantage:
- IT Services
- Software Development
- SaaS
- Web Development
- Mobile Apps
- AI / Automation
- Digital Marketing Agencies
- B2B Professional Services

What We Expect You should be able to answer these questions every day:
- How much did we spend?
- How many qualified leads did we generate?
- What was our CPL?
- What was our CAC?
- Which campaign generated revenue?
- Which audience is performing best?
- Which creative is winning?
- Where are we losing conversions?
- What should we stop?
- What should we scale?
- What is our expected pipeline?
- What is our actual ROAS?

Ideal Candidate We are looking for someone who thinks like a revenue owner, not an ad operator.

Your job is not simply to spend the budget.

Your job is to turn:

Budget Traffic Qualified Leads Meetings Sales Revenue

You should be comfortable being accountable for numbers and explaining exactly why a campaign is winning or losing.

📌 Google Ads Specialist (Kolkata)
🏢 Kyptronix
📍 Kolkata