Company Description Digicrome is a leading global IT upskilling EdTech company, founded in 2016 with a mission to help learners build future-ready careers in the digital world. The organization offers industry-focused programs in areas such as Data Science, Artificial Intelligence, Cybersecurity, Cloud Computing, Project Management, and Digital Marketing. Digicrome has grown into a recognized brand, earning multiple awards for excellence in technology education and building a community of over 10,000 learners with 2,000+ successful placements.

Its Data

Science division, launched in 2020, is now one of the most prestigious academies in the Delhi-NCR region. Learners receive mentorship from experienced professionals from leading global companies including LinkedIn, TCS, Google, Microsoft, Netflix, and Infosys.

Role Description This is a full-time, in office Google Ads Expert (EdTech) role based in Noida.

The Google Ads

Expert will plan, create, and optimize Google Ads campaigns for Digicrome’s education programs, focusing on lead generation, enrollments, and ROI. Daily responsibilities include conducting keyword research, designing ad copies and creatives in collaboration with the marketing team, managing bids and budgets, and monitoring performance metrics such as CTR, CPC, and conversion rates. The person in this role will run A/B tests, refine audience targeting, and ensure accurate tracking through tools like Google Analytics and conversion tracking pixels.





They will also collaborate with sales and product teams to align campaigns with course offerings, intake cycles, and overall growth objectives.

Qualifications

- Candidates should possess strong Google Ads skills, including Search, Display, and YouTube campaign management, along with remarketing and audience targeting expertise.
- Candidates should possess digital marketing skills such as funnel optimization, landing page strategy, and performance marketing for lead generation in an EdTech environment.
- Candidates should possess analytical skills, including proficiency with Google Analytics, conversion tracking, reporting dashboards, and data-driven decision-making.
- Candidates should possess skills in ad copywriting and creative collaboration, including writing compelling, clear ad text and working with designers on effective creatives.
- Candidates should possess campaign management skills, including budget allocation, bid strategy optimization, A/B testing, and continuous performance improvement.
- Relevant qualifications such as a bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience in performance marketing.
- Google Ads or related digital marketing certifications are highly beneficial.
- Experience in EdTech or education services, especially lead generation for training or upskilling programs, is an advantage.
- Strong communication skills, attention to detail, and the ability to work collaboratively with cross-functional teams on

📌 Google Ads Expert (EdTech) (Noida)
🏢 Digicrome
📍 Noida