- Company Overview: Since 1893, B’Creamy has evolved from a passion for pure dairy into a nationwide sensation. With over 70+ outlets across 7 states, we are redefining the dessert experience through our iconic thickshakes, premium ice creams, and innovative sundaes. We are looking for a highly strategic and result-driven leader to spearhead our franchise expansion across India.

Role Objective The Franchise Sales

Head will be responsible for leading the franchise sales function, driving aggressive expansion, and building a strong pipeline of high-quality franchise partners. This role involves strategic planning, team leadership, and end-to-end ownership of franchise sales performance.

Key Responsibilities

- • Franchise Sales Strategy: Develop and execute national-level franchise sales strategies to achieve aggressive expansion targets.
- • Lead Generation & Conversion: Build and manage strong lead pipelines through digital channels, brokers, events, and partnerships.
- • Team Leadership: Lead, mentor, and manage the franchise sales team to achieve targets and improve conversion rates.
- • Sales Closure & Negotiation: Oversee high-value deal closures, negotiate terms, and finalize franchise agreements.
- • Market Expansion: Identify high-potential markets and drive expansion across Tier 1, Tier 2, and emerging cities.
- • Performance Monitoring: Track sales KPIs, conversion ratios, and ROI metrics to optimize performance.




- Cross-Functional Alignment: Collaborate with marketing, operations, and finance teams for seamless franchise onboarding.

• Brand Representation: Act as a key ambassador of the brand in investor meetings, expos, and industry events.

Required

Qualifications

- Experience: 8–15 years of experience in franchise sales, business development, or expansion roles (F&B;/Retail experience strongly preferred).
- Skills: o Strong leadership and team management capabilities. o Proven track record of achieving aggressive sales targets. o Excellent negotiation and closing skills. o Strategic thinking and market analysis expertise. o Strong communication and presentation skills.
- Education: Bachelor’s or Master’s degree in Business, Marketing, or Management (MBA preferred).
- Attributes: Highly target-driven, strategic, entrepreneurial mindset, and able to thrive in a fast-paced, high-growth setting.

Why Join B’Creamy?

- Be part of a legacy brand with a 130-year heritage and ambitious national expansion plans.
- Lead and shape the franchise growth journey of a fast-scaling dessert brand.
- Work closely with top leadership on strategic business decisions.

Benefits

- Competitive salary package
- High-performance incentives and bonus structure
- Leadership role with high visibility and impact
- Travel and networking opportunities across India
- Employee discounts on B’Creamy products

📌 Franchise Sales Head (Surat)
🏢 B'Creamy India
📍 Surat