Help define how finance teams understand AI employees.

At Novafy, we're building AI employees that execute real work inside finance departments.

Our flagship product, Nova, is a digital accounting employee that works across Microsoft Teams, ERP systems, Outlook, Excel and other business tools to execute accounting workflows end-to-end. Unlike traditional assistants that only provide information, Nova performs operational work while respecting business rules, approvals and internal processes.

We've spent years helping finance teams automate and improve their operations through custom-built solutions. Now we're turning that experience into a product and helping shape what the next generation of finance teams will look like.

We're looking for our first marketing hire.

Not someone to run campaigns.

Not someone to keep a content calendar alive.

Someone who can help us communicate a new category, build a robust market presence, and make sure the right people understand why it matters.

We believe AI employees will become a standard part of finance teams over the next decade.

And we're helping make that happen.

Why this role exists

We're not looking for someone to "do marketing."

We're looking for someone who wants to help define how an emerging category is understood.

Today we already have

- A clear understanding of our market
- A growing sales motion
- Paid clients for Nova
- Strong relationships with CFOs and finance leaders
- Thousands of finance executives in our network

But we know we can do a much better job telling our story. Many prospects first discover us through outreach and then visit our website, read our LinkedIn, and look for signals that help them understand who we are and why we matter.





Your role will be to make sure those moments work in our favour.

You will help us create clarity, build credibility, and generate awareness in a market that is only starting to understand what AI employees can do.

What you'll own

You'll work directly with the founders and have a significant influence on how Novafy is perceived in the market.

Some of the challenges you'll take on include:

Shaping our narrative

- Help define how we communicate Nova's value to CFOs and finance leaders
- Turn complex product capabilities into clear business outcomes
- Refine our positioning as the market evolves
- Make our message memorable, differentiated and easy to understand

Building our market presence

- Develop a consistent and recognizable voice for Novafy
- Owning our LinkedIn strategy and presence, creating content and fostering engagement
- Help us become one of the companies people follow when thinking about AI in finance
- Turn founder expertise and customer insights into content people genuinely want to read
- Grow our visibility and relevance within the finance community

Improving how prospects experience Novafy

- Evolve our website so prospects immediately understand what we do and why they should care
- Create customer stories, use cases and proof points that build trust




- Make our value proposition tangible and compelling

Supporting revenue growth

- Create presentations, one-pagers and commercial assets
- Help the sales team tell a more consistent and persuasive story
- Identify common objections and develop content that addresses them
- Build the marketing foundations that support long-term growth
- Develop Email and LinkedIn campaigns

Who we're looking for You'll probably thrive in this role if:

- You write exceptionally well in English.
- You know how to tell a story.
- You can simplify complex ideas without oversimplifying them.
- You're comfortable moving between strategy and execution.
- You're energized by ownership.
- You prefer building things over maintaining them.
- You're excited by startups, ambiguity and momentum.
- You're able to work independently in a remote setting, manage multiple priorities.

You may currently be a:
- Product Marketing Manager
- Content Marketing Manager
- Marketing Generalist
- Communications Lead

Frankly, we care a lot less about your title than your ability.

Bonus points

- Experience in Finance, Accounting, ERP or FinTech
- Experience marketing AI products
- Experience creating positioning and messaging frameworks
- Experience working closely with sales teams

Why join now?

- Fully remote
- High ownership
- Direct access to the founders
- Freedom to experiment
- The chance to help build a category from the ground up

Most marketing jobs ask you to optimize something that already exists. This isn't one of them.

You'll help create it.

? If the idea of helping define how finance teams adopt AI employees excites you, we'd love to talk.

📌 Founding Product Marketing & Content Manager - Remote (India)
🏢 Novafy
📍 India