Category Creation • GTM • Thought Leadership • Demand Generation

Company: Dronggo

Location: Remote / India

Employment: Full-time

Experience: 4–8 years preferred

Stage: Early-stage / Founding team

We're not looking for a marketer to market a product.We're looking for someone who can help build a category.

Dronggo is building Website Revenue Intelligence™ — a new intelligence layer for modern B2B companies. Today, businesses have websites, analytics, CRMs, marketing automation, sales platforms and customer-success systems.

But there is a gap. Their websites see thousands of buying signals every month — research patterns, returning visits, content engagement, product interest, commercial intent — yet much of that intelligence disappears. We believe the next generation of B2B websites won't simply attract visitors.

They will understand them.

That's what Dronggo is building. And we're looking for a founding marketer who wants to help define that market with us.

The Role

As our Founding Growth & Product Marketing Lead , you'll work directly with the founders to build Dronggo's marketing engine from the ground up.

This is not a "manage our social media" role.

It is not a "content calendar" role.

It is not a "run some ads" role.

You'll own the intersection of:

Category Creation Product Marketing Founder Thought Leadership Content & Narrative Demand Generation GTM Strategy Pipeline Growth

You'll help answer questions like:

What exactly is Website Revenue Intelligence?Why should the market care about it now?Who should care most?What should Dronggo be known for?What ideas should we own?What should our founder be talking about?How do we turn those ideas into attention?How do we turn attention into conversations?And ultimately, how do we turn conversations into revenue?

What You'll Own1. Category & Positioning

Help build and sharpen the Dronggo category.

You'll work on

- Category positioning
- ICP definition
- Buyer personas
- Messaging architecture
- Value propositions
- Competitive positioning
- Product narratives
- Website messaging
- Founder narratives
- Category education

You should be able to take a complex technology concept and turn it into:



"I immediately understand why this matters."

1. Thought Leadership

This is a major part of the role. Dronggo intends to build an intellectual presence around the future of B2B growth, websites, AI-assisted buying, commercial intelligence and revenue.

You'll help turn our research and ideas into:

- LinkedIn thought leadership
- Founder posts
- Research papers
- Industry perspectives
- Carousels
- Essays
- Short-form video concepts
- Executive commentary
- Newsletters
- Campaign themes

We're not interested in generic: "5 AI trends every marketer should know."

We want

Ideas that make founders stop scrolling. 3. Content Strategy & Creation

You don't need to personally design every asset.

But you must be able to think through the entire content system.

You'll create and/or direct

- LinkedIn content
- Long-form articles
- Research reports
- Case studies
- Landing pages
- Email sequences
- Founder content
- Sales enablement
- Campaign assets
- Website copy
- Lead magnets

AI will be part of your workflow. You should be comfortable using tools such as ChatGPT, Claude, Gemini, Perplexity and other AI tools for research, ideation, analysis and production.

But

We don't want someone who simply asks AI to write content.

We want someone who knows what should be written and why.

1. Demand Generation

Thought leadership without pipeline isn't enough.

You'll help build

- LinkedIn demand generation
- Founder-led growth
- Email campaigns
- Lead nurture
- Account-based campaigns
- Outbound marketing support
- Webinar / event campaigns
- Research-led campaigns
- Website conversion programs
- Lead magnets
- GTM experiments

You'll be expected to connect: Content → Attention → Engagement → Conversation → Pipeline

1. Founder-Led Growth

You'll work closely with the founding team.



One of your responsibilities will be helping transform founder expertise into a scalable marketing asset.

That means

Founder thinking → marketing narrative → content → distribution → conversations

You should be comfortable interviewing founders, extracting ideas, challenging assumptions and turning raw thoughts into compelling market perspectives.

1. Product Marketing

You'll work closely with product and leadership to understand:
- What Dronggo actually does
- Who needs it
- Why they need it
- What alternatives they use today
- What makes Dronggo different
- What business outcome it creates

Then turn that understanding into: Positioning → Messaging → GTM → Sales enablement

1. Marketing Intelligence

We're an intelligence company. So we expect our marketing to be intelligent too.

You should be comfortable researching:

- ICPs
- Competitors
- Markets
- Buyer behaviour
- Search behaviour
- Industry trends
- Category movements
- Campaign performance
- Website behaviour
- Content performance

And turning research into marketing decisions , not just reports.

What We're Looking For

We'd love to meet you if you have:

Must-have

- 4–8 years of B2B SaaS / technology marketing experience
- Strong product marketing and positioning experience
- Experience creating content for executive / B2B audiences
- Experience with LinkedIn as a serious business channel
- Experience with demand generation
- Robust written communication
- Ability to understand technical products quickly
- Strong research and strategic thinking
- Comfort working directly with founders
- High ownership and execution ability
- Strong understanding of AI tools and AI-assisted workflows

Strong advantage
- Experience in an early-stage startup
- Experience launching a new product/category
- Founder-led growth experience
- Experience marketing to US B2B SaaS
- Experience with PLG / SaaS GTM
- ABM experience
- SEO / GEO / AI-search understanding
- Marketing automation experience
- HubSpot / Salesforce / GA4 / LinkedIn Campaign Manager
- Experience creating research-led marketing
- Experience working with technical founders

📌 Founding Growth & Product Marketing Lead (Udaipur)
🏢 Dronggo
📍 Udaipur