Fashion Stylist & Social Media Content Creator For Menswear Brand

Location: Thane

Experience: 2–5 years

Employment: Full time

CTC: 40k-60k/month

Industry: Fashion / Menswear / D2C

About the Role

We are looking for a Fashion Stylist & Social Media Content Creator who understands menswear, fashion, visual storytelling and social media culture.

This is a hands-on creative role. You will not just plan content—you will be expected to style garments, create looks, shoot videos, develop content ideas, and execute them from concept to final output.

You should have a strong eye for styling, proportions, colours, layering and fashion trends, along with the ability to create Instagram Reels, product videos, unboxing videos, styling videos and other short-form content that feels native to today's social media.

The ideal candidate is someone who can look at a shirt, trouser or complete outfit and immediately think:

“How can we make this look desirable, interesting and shareable?”

Key Responsibilities

- Fashion Styling

- Style menswear products for photoshoots, Reels, social media and marketplace content.
- Create complete looks by combining shirts, trousers, outerwear, accessories and footwear.
- Develop different styling directions for the same garment to demonstrate versatility.
- Understand current menswear trends, silhouettes, colours, fits and styling techniques.
- Maintain consistency with the brand's visual identity while continuously bringing newness.
- Assist in planning product shoots, model shoots, flat lays, mannequin shoots and creative product presentations.
- Ensure garments are properly steamed, styled, fitted and presented before shooting.

2. Social Media Content Creation
- Develop and execute Instagram Reels, short-form videos, product videos and social-first content.
- Create content around:
- New product launches
- Product USPs
- Styling ideas
- “3 ways to wear” content
- Outfit inspiration
- Fashion trends
- Behind-the-scenes
- Product details
- Unboxing experiences
- Packaging
- Founder/brand stories
- Fashion education
- Turn simple products into visually engaging content concepts.
- Identify trending formats, sounds, hooks and content styles relevant to the target audience.
- Adapt trends intelligently to the brand instead of simply copying them.

3. Unboxing & Product Videos A key responsibility of this role will be creating high-quality, social-first unboxing and product experience videos. You will be expected to:
- Conceptualise creative unboxing videos for shirts, trousers and other products.




- Showcase packaging, tags, labels, garment details and overall customer experience.
- Create satisfying product-opening and product-reveal moments.
- Shoot hands-only, POV, model-led and aesthetic product videos.
- Experiment with different hooks, camera angles, transitions and storytelling formats.
- Make product videos feel premium while remaining authentic and relatable.
- Create multiple content variations from the same product/shoot.

4. Content Production
- Independently shoot basic content using a smartphone/camera and simple lighting setups.
- Set up basic DIY shooting environments when required.
- Handle product preparation and styling before shoots.
- Coordinate with photographers, videographers, models and freelancers when required.
- Direct models during shoots to achieve the desired look and movement.
- Capture behind-the-scenes content during photoshoots and product development.
- Ensure sufficient raw footage is captured for multiple pieces of content.

5. Content Editing
- Edit short-form videos for Instagram/Reels using tools such as CapCut, VN, Premiere Pro, Final Cut, Canva or similar software.
- Add appropriate text, transitions, music, captions and visual effects.
- Understand pacing, hooks and retention in short-form content.
- Create different edits/versions of the same footage for testing.
- Maintain a clean, premium and consistent visual language.

6. Social Media Execution
- Maintain a content calendar for Instagram and other relevant social platforms.
- Coordinate with the marketing team on upcoming launches and campaigns.
- Assist in planning weekly content themes and content requirements.
- Monitor content performance including views, reach, engagement, saves, shares and watch time.
- Identify what formats and creative concepts are performing and continuously improve them.
- Stay updated with emerging fashion and social media trends.

What We Are Looking ForMust Have
- Strong understanding of men's fashion and styling.
- Strong visual sense and attention to detail.
- Ability to create attractive outfits and product presentations.
- Comfortable being hands-on with garments and shooting.




- Good understanding of Instagram/Reels and short-form content.
- Basic video shooting and editing skills.
- Strong understanding of current fashion and social media trends.
- Ability to independently take an idea from concept → styling → shooting → editing → publishing.
- High creative energy and willingness to experiment.

Good to Have
- Experience working with a fashion/D2C brand.
- Experience creating menswear content.
- Photography/videography experience.
- Experience with UGC-style content.
- Experience with smartphone filmmaking.
- Basic knowledge of lighting, framing and composition.
- Existing fashion/social media portfolio or personal fashion content page.

The Kind of Person We Want We are looking for someone who is:

Creative + Hands-on + Fashion Obsessed + Social Media Native

You should

- Constantly notice interesting fashion references.
- Understand what makes content visually compelling.
- Have strong taste but also understand commercial fashion.
- Be comfortable experimenting and trying unconventional ideas.
- Move quickly from idea to execution.
- Be proactive rather than waiting for detailed instructions.
- Be comfortable working in a startup environment where roles can be fluid.
- Have a strong sense of ownership.

You don't need to be a perfect videographer. You do need to be someone who can see an idea, style it, shoot it and make it happen. Your Success Will Be Measured By
- Quality and consistency of content produced.
- Number of usable content pieces created every month.
- Quality of styling and product presentation.
- Engagement and retention of social content.
- Ability to create repeatable content formats.
- Speed from product arrival → content creation → publishing.
- Ability to generate new creative concepts continuously.
- Contribution to brand aesthetics and visual identity.
- Ability to make products look desirable, distinctive and culturally relevant.

Portfolio Requirement Portfolio is mandatory.

Candidates should share examples of:

- Fashion styling
- Instagram Reels / short-form videos
- Product videos
- Unboxing videos
- Fashion shoots
- UGC/content creation
- Any personal fashion or creative projects

We care more about your taste, creativity and ability to execute than your degree or designation.

The Core Question

Can you take a menswear product and turn it into content that makes someone stop scrolling and want to wear it?

If yes, we'd like to meet you.

Benefits

- Flexible schedule
- Work Location: In person

📌 Fashion Stylist & Content Creator (Thane)
🏢 HE SPOKE
📍 Thane