Role Overview The Creative Designer at BoonCart will be responsible for developing new product ideas, creating DIY kits, researching market trends, exploring materials, and designing concepts that fit customer demand.

This role covers the entire creative journey from scratchfrom market research design budgeting vendor onboarding prototyping packaging design photoshoot social media content final customer experience.

This role is suited for someone who enjoys taking ownership, understands trends, and balances creativity with practicality. As part of a startup, you will also help structure different verticals and elevate BoonCarts digital presence through strong design and storytelling.

Market Research

- Strong focus on identifying trends in events, dcor, gifting, and DIY kits.
- Regular study of customer preferences and buying behavior to guide product decisions.
- Analysis of competitor products, pricing, materials, and packaging styles.
- Exploration of materials available in the Indian market with attention to cost and feasibility.
- Research on colors, textures, and themes relevant to Indian festivals and celebrations.

Vendor Onboarding

- Plan vendor onboarding in the first month with a trial of 2 vendors, with a target of onboarding a minimum of 5 vendors. Further onboarding will be aligned with the product calendar and requirements.
- Identify product needs and shortlist suitable vendors, artisans, and suppliers aligned with BoonCarts categories.
- Support the procurement team when required by helping convince and guide vendors to join the BoonCart platform, clearly communicating partnership benefits.
- Build robust and reliable vendor relationships to ensure smooth collaboration and long-term partnerships.

Product Development & DIY Kits

- Development of creative concepts for DIY kits, dcor products, and themed event offerings.
- Creation of 20 approved DIY kits in the first month as part of the initial setup phase.
- Planning and documentation of a structured six-month product roadmap.
- Designing products for birthdays, weddings, festivals, and corporate events.
- Preparation of mood boards and definition of visual direction for each concept.
- Selection of materials, colors, textures, and finishes suited to each product.
- Maintaining product development sheets tracking status, timelines, and approvals.

Branding & Packaging

- Guide the graphic designer as needed.




- Design packaging elements such as boxes, labels, inserts, and tags.
- Create a consistent and premium unboxing experience.
- Establish a uniform brand identity across all product lines.
- Define color palettes, typography, and overall visual language.
- Ensure packaging remains functional, cost-effective, and scalable.

Budgeting & Material Planning

- Estimate product costs during the design stage to ensure feasibility.
- Prepare budgets for sampling and final production.
- Maintain updated vendor lists, pricing sheets, and material records.
- Continuously track cost changes and identify optimization opportunities.

Prototyping

- Develop physical prototypes for all products before final production.
- Test kits for usability, durability, and ease of assembly.
- Continuously improve designs based on testing and feedback.
- Document prototype progress and iterations in weekly tracking sheets.

Photo & Video Content (Planning & Guidance)

- Plan and guide product photoshoots, including flat lays, lifestyle visuals, and packaging shots.
- Direct tutorial videos, DIY content, and social media reels.
- Ensure content clearly communicates product usage and brand identity.
- Maintain a content planning calendar for shoots, edits, and publishing timelines.

Social Media & E-commerce (Planning as needed)

- Plan and guide overall visual direction for social media content, ensuring consistency with brand identity.
- Support content strategy by aligning product launches with reels, posts, and campaigns.
- Plan and oversee product listings for e-commerce platforms, including images, descriptions, and presentation.

Sourcing & Optimization

- Develop bulk sourcing strategies to reduce material costs.
- Manage minimum order quantities and supplier negotiations.
- Identify alternate suppliers to ensure continuity and flexibility.
- Continuously improve existing kits for better cost, quality, and efficiency.
- Track sourcing performance, cost changes, and supplier efficiency.

Team & Support Structure





- Supported by a Procurement Manager for vendor coordination, sourcing, and on-ground activities.
- Supported by a social media/Marketing team (to be hired as needed) for content execution and publishing.
- Website coordination support will be aligned as required.
- Team expansion will be planned based on company growth and requirements.
- Coordinate with operations for production and packaging execution.

Planning, Execution & Growth

- Prepare weekly task sheets covering all ongoing activities and deliverables.
- Create monthly plans aligned with product launches, production, and content goals.
- Track progress against defined targets and timelines, ensuring timely completion of tasks.
- Identify delays, gaps, and execution challenges, and resolve them proactively.
- Participate in team meetings across all verticals and provide regular updates (Monday & Friday).
- Structure workflows to improve efficiency and reduce dependency on individuals.
- Standardize processes to ensure consistency and scalability.
- Document all processes in a clear and accessible format.
- Plan monthly production targets aligned with business goals.
- Begin with smaller volumes (e.g., 100 kits in the first month) and scale progressively.
- Define and track weekly and monthly production targets.
- Ensure growth is structured, measurable, and predictable.

Expectations

- Take complete ownership of all product-related activities within BoonCart.
- Be accountable for timelines, execution quality, and overall product success.
- Balance creativity with practicality, cost, and scalability.
- Be willing to work hands-on during prototyping and initial setup phases.
- Stay flexible and take on multiple responsibilities in a startup environment.
- Maintain a solution-oriented mindset and adapt to challenges.
- Focus consistently on meeting targets, timelines, and execution standards.

Performance

- Performance will be measured based on product success, sales contribution, and scalability.
- Evaluation will include the number of products developed, launched, and performing in the market.
- Improving efficiency, building systems, and reducing operational gaps.
- Performance reviews will be based on achievement of weekly and monthly targets.
- Growth opportunities will be aligned with long-term contribution and overall business impact.

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