Email Marketing Manager

Location: Bangalore, India — On-Site

Experience: 2+ Years

Employment Type: Full-Time

Joining: Immediate Joiner Required

About PriceEasy

PriceEasy is an AI-powered pricing and retail intelligence platform helping fuel and convenience retailers make smarter, faster decisions. Operating across 23+ countries and 30,000+ locations, PriceEasy combines AI, real-time data, and advanced analytics to help retailers optimize pricing, improve store performance, increase sales, and uncover new growth opportunities.

We are looking for a highly hands-on Email Marketing & Intent Generation Manager to help build a scalable outbound marketing engine that does more than send emails — it identifies buying intent and converts engagement into warm leads for our BDR and Sales teams.

About the Role

This is not a traditional email marketing role. We are looking for someone who has personally managed high-volume email campaigns involving thousands of emails, understands the technical side of email deliverability, and knows how to analyze prospect behavior to determine who is showing real buying intent.

Your ultimate objective will be simple:

Run campaigns → Measure engagement → Identify intent → Deliver prioritized warm leads to Sales.

You will own the email marketing process from campaign creation and deliverability through website engagement tracking, intent scoring, lead prioritization, and Sales handoff.

What You’ll OwnHigh-Volume B2B Email Campaigns

Plan and execute outbound campaigns reaching thousands of targeted B2B prospects

Build multi-step email sequences and nurture campaigns

Develop subject lines, email messaging, CTAs, and follow-up sequences

Intent Scoring & Warm Lead Generation A major part of this role will be determining which prospects are actually interested and should be contacted by Sales.





You will combine email engagement with website and CRM activity to build an actionable intent score.

Signals may include

Email clicks

Positive replies

Multiple campaign engagements

Website visits after receiving an email

Time actively spent on the website

CTA engagement

Previous Sales interactions

You will create reports and scoring models that distinguish between:

Low Intent → Engaged → Marketing Qualified → Sales Ready The goal is to give our BDR team a prioritized list of prospects who are demonstrating the highest probability of buying.

Sales & BDR Handoff

You will work closely with the BDR and Sales teams to:

Provide daily or weekly lists of high-intent prospects

Explain why each prospect was prioritized

Recommend who should be contacted first

Trigger CRM tasks or alerts for high-intent prospects

Track whether warm leads convert into meetings and pipeline

You will continuously analyze which engagement signals actually predict meetings and opportunities and improve the scoring model accordingly.

Email Deliverability & Infrastructure

You will also own the technical health of our outbound email program.

You should have strong working knowledge of:

SPF

DKIM

DMARC

DNS configuration

Domain authentication

Domain reputation

Sender reputation

Mailbox reputation

Bounce management

Spam complaints

Suppression lists

Email validation

Domain and mailbox warming

Sending limits and throttling

Blacklist monitoring

Inbox placement

List hygiene





You should understand how to scale email volume while protecting PriceEasy's sender reputation.

You should also be able to diagnose why campaigns are landing in spam and take corrective action.

Campaign Analytics & Optimization

You will be expected to go beyond basic open-rate reporting.

Track and analyze

Delivery rates

Bounce rates

Click-through rates

Reply rates

Positive reply rates

Unsubscribe rates

Spam complaint rates

Website visits generated

Active website engagement

Repeat visits

MQLs generated

Sales-ready leads generated

Meetings booked

SQLs created

Opportunities created

Pipeline generated

Your job is to understand which campaigns, prospects, messages, and behaviors translate into actual revenue opportunities.

You must have deep knowledge of Instantly

What We’re Looking For

2+ years of hands-on B2B email marketing experience

Experience personally managing campaigns involving thousands of outbound emails

Robust B2B lead generation experience

Practical experience with SPF, DKIM, and DMARC

Experience with A/B testing and campaign optimization

Knowledge of UTM tracking, landing pages, website tracking, and attribution

Strong attention to detail

Ability to work in a fast-moving, results-driven environment

What Success Looks Like

Success in this role is not measured by how many emails you send.

Success means

Thousands of targeted emails can be sent safely and consistently

Deliverability and sender reputation remain healthy

Sales knows who to contact, why they should contact them, and what the prospect is interested in

Warm leads convert into meetings, opportunities, and pipeline

Important Requirement

This is an on-site position in Bangalore, India.

We are specifically looking for an immediate joiner.

📌 Email Marketing Manager (Bengaluru)
🏢 PriceEasy AI
📍 Bengaluru