About Bipha Established in 1929, Bipha is a pioneer in authentic Ayurvedic health, personal care, and wellness solutions. Spanning multiple brand verticals—including Bipha Ayurveda, Bipha Healthcare, Bipha Life, HPV Basant, and upcoming luxury fragrance lines—we are rapidly expanding our global digital footprint across Direct-to-Consumer (D2C) channels, international e-commerce platforms, and quick-commerce ecosystems.

We are seeking a driven, analytical, and creative leader to take full ownership of our online business, lead our digital marketing team, execute high-impact social media campaigns, and optimize end-to-end e-commerce operations to achieve scale.

Role OverviewAs the E-Commerce & Digital Marketing Lead, you will act as the operational bridge and strategic decision-maker across e-commerce growth, performance marketing, brand storytelling, and D2C fulfillment. You will lead cross-functional teams (Creative Design, Content, CRM, Logistics, and Marketplace Specialists) to plan and execute multi-channel campaigns that drive top-line revenue, reduce acquisition costs, and build solid brand equity.

Key Responsibilities &

• Leadership Scope1.

Strategic

Leadership &

• Team Management

- Lead, mentor, and guide internal cross-functional teams across Video/Creative Design, Social Media Management, CRM, Marketplace Coordination, and Fulfillment.
- Establish daily priorities, delegation protocols, and cross-functional RASCI matrices to optimize workflow and eliminate operational bottlenecks.
- Coordinate directly with Directors and Senior Management on growth strategies, budget approvals, brand expansion, and quarterly targets.

2.

Social Media

Strategy &

• Sales-Driven Campaigns

- Plan, execute,



and evaluate comprehensive social media content calendars (Instagram Reels, Meta Carousels, YouTube, LinkedIn) across all brand verticals.
- Direct and lead the creative team in producing high-converting visual assets, storytelling reels, UGC, and influencer marketing collaborations.
- Develop performance-driven social media strategies designed to boost brand engagement, increase reach, and drive direct online store conversions.

3.

Performance

Marketing &

• Revenue Scaling

- Strategize, manage, and optimize multi-channel performance media spend across Meta Ads (Facebook/Instagram), Google Ads (Search & • Performance Max), and Amazon Ads

.
- Own and drive critical growth metrics: Revenue, ROAS, Customer Acquisition Cost (CAC), Average Order Value (AOV), and Conversion Rates (CRO).
- Monitor conversion tracking, pixel setups (CAPI), search intent keywords, and campaign analytics to maximize marketing ROI.

4. E-Commerce & • Marketplace Operations

- Oversee daily operations for D2C Shopify storefronts and major online marketplaces including Amazon, Flipkart, and Quick-Commerce platforms.
- Supervise inventory allocation, order dispatch tracking, customer relationship management (WhatsApp CRM/Voice AI workflows), and catalog management.
- Oversee external tech developers, SEO specialists,



performance marketing agencies, and vendor partners.

Key Qualifications & • Candidate Requirements

- Experience: 3 to 6+ years of hands-on experience in E-Commerce Management, Digital Performance Marketing, or Brand Growth (D2C / FMCG / Pharma / Wellness industry experience is a major plus).
- Leadership & • Decision-Making:

Proven track record of leading creative/operations teams, managing ad budgets, and taking autonomous operational decisions.
- Performance Marketing Mastery: Strong command over Meta Ads Manager, Google Ads, GA4, Amazon Seller Central, and Shopify Analytics.
- Social Campaign Expertise: Demonstrable experience in planning visual visual/video campaigns that directly correlate with social media engagement and sales conversion.
- Analytical Mindset: Proficiency in synthesizing multi-channel performance data into strategic growth plans.
- Communication: Exceptional verbal and written communication skills in English and Malayalam.

Why Join Bipha?

- Heritage Meets Innovation: Be part of a 97-year-old trusted heritage brand scaling aggressively into modern digital and D2C spaces.
- Ownership & • Impact:

Work directly with senior decision-makers in an environment where your operational and creative choices drive immediate business impact.
- Competitive Compensation: Attractive salary package matching industry standards, along with growth performance incentives.

How to ApplyIf you are a results-oriented leader ready to scale an established group of digital brands, send your updated CV and portfolio/case studies to: ? Email: [email protected] | [email protected]

? Contact: +91 97464 73705 | +91 90725 99907

📌 E-Commerce & Digital Marketing Lead (Kottayam)
🏢 Bipha Ayurveda
📍 Kottayam