Job Title: District Sales Officer (Agri-Inputs)

Department: Peer Partners

Location: Kanpur

Job Summary The District Sales Officer (DSO) role in Gramik is responsible for driving sales, developing dealer/distributor networks, and promoting agri-input products (e.g., seeds, fertilizers, pesticides) in the assigned district. The DSO will play a key role in market penetration, farmer engagement, and ensuring revenue targets are met.

Key Responsibilities

- Sales and Revenue Generation
- Achieve monthly, quarterly, and annual sales targets for the assigned district.
- Promote Gramik’s Private Label Products and other brands agri-input products to whole sellers, retailers, and farmers.
- Identify recent business opportunities and ensure the district team expands the retailer, peer partner & farmer base.
- Channel Development and Management
- Built a team of Block Sales Officers to manage distributors and retailers in the district.
- Ensure adherence to BSO and Peer partners onboarding.
- Frequent trainings to be imparted to the team on Private Label products, Gramik app etc.
- Maintain strong relationships with channel partners, peer partners & farmers and resolve any issues promptly.
- Ensure the team is prompt on invoicing, dispatches, and payment collections.
- Ensure frequent retailer, peer partner & farmer meets.
- Farmer Engagement and Field Promotion
- Conduct field trials, demos, and farmer meetings to promote product usage and efficacy.
- Regular field visits to ensure Peer partner & farmer supports.
- Provide technical, app support and product training to farmers and channel partners.




- Collect farmer data from villages, feedback and relay it to the sales teams.
- Market Intelligence and Reporting
- Monitor competitor activity, pricing, and promotional strategies.
- Submit daily, weekly, and monthly sales reports.
- Provide inputs for product development and marketing strategies.
- Inventory and Credit Management
- Monitor inventory levels with distributors and retailers.
- Ensure proper inventory rotation and avoid overstocking or stockouts.
- Follow up for outstanding payments and credit control.

Eligibility criteria

- Bachelor’s degree in Agriculture / Agri-Business / Science.
- 2–5 years of experience in agri-input sales (preferably in fertilizers, seeds, or crop protection).
- Knowledge of local geography, cropping patterns, and agricultural practices.
- Must have a two-wheeler with driving license and smartphone for field activities
- Only candidates with experience in fieldwork will be preferred

Skills Required

- Strong interpersonal and communication skills
- Target-oriented and self-motivated
- Ability to build rapport with farmers and channel partners
- Basic understanding of agri-input products and their usage
- Proficiency in regional language and local dialect
- Working knowledge of MS Office and mobile apps

Key Performance Indicators (KPIs)

- Achievement of sales targets
- Increase in active retailers & Peer partners.
- Farmer engagement events conducted
- Territory growth vs. previous year
- Payment collections and credit control
- Daily reports are to be shared on sales, connects with the teams & corporate team.

📌 District Sales Officer ( DSO ) (Lucknow)
🏢 Gramik®
📍 Lucknow