Company description

We are the ROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

Overview

About the Role





We are looking for an experienced Director – Offline Media Buying to lead media buying and investment across traditional media channels. The role will be responsible for driving effective media investments, strong negotiations, strategic partnerships, and high-quality execution across Television, Print, Radio.

Key Responsibilities

- Lead end-to-end offline media buying across TV, Print, Radio, Cinema, and other relevant channels.
- Drive media buying strategy in line with client objectives, target audiences, budgets, and campaign requirements.
- Lead negotiations with broadcasters, publications, radio networks, cinema partners, and other media partners to secure competitive rates and value-added opportunities.
- Manage large media spends and ensure effective utilization of client budgets.
- Develop strong relationships with media owners and leverage partnerships for better commercial deals and opportunities.
- Ensure timely booking, release, execution, and delivery of media campaigns.
- Monitor campaign delivery, spots, GRPs/TRPs, reach, frequency, insertions, and other relevant media metrics.
- Work closely with the planning and strategy teams to translate media plans into effective buying strategies.
- Provide market intelligence on media rates, inventory availability, competitive activity, and emerging opportunities.
- Drive annual and quarterly commercial negotiations with key media partners.




- Identify opportunities for cost efficiencies, bonus inventory, value additions, and incremental visibility.
- Oversee campaign reconciliation, billing, media audits, and financial governance.
- Build and maintain strong relationships with senior client stakeholders and media partners.
- Lead, mentor, and develop the media buying team.
- Participate in new business pitches and contribute to commercial and media solutions.
- Ensure adherence to internal processes, compliance standards, and client-specific buying guidelines.

Required Skills & Experience

- 9-10 years of experience in offline media buying, preferably within a media agency environment.
- Strong hands-on expertise across TV, Print, Radio Buying.
- Strong understanding of the Indian media market, media owners, rates, inventory, and commercial practices.
- Proven experience managing large media budgets and high-value negotiations.
- Strong relationships with broadcasters, publishers, radio networks, and other media partners.
- Excellent negotiation and commercial management skills.
- Strong understanding of media metrics such as TRP/GRP, Reach, Frequency, CPRP, and cost efficiencies.
- Ability to manage multiple accounts, campaigns, and stakeholders simultaneously.
- Strong analytical, communication, presentation, and problem-solving skills.
- Experience in managing and mentoring teams.

Preferred Background

- Experience in a leading media agency or agency network.
- Experience handling large, multi-market or national media campaigns.
- Experience across FMCG, consumer, automotive, BFSI, retail, telecom, or other large consumer categories.
- Strong understanding of regional and national media markets across India.

📌 Director - Media Buying (Gurugram)
🏢 Publicis Groupe Holdings
📍 Gurugram