Director, Issuer Origination & Channel Development

VYASA Enterprise Platform — U.S. Capital Markets

Company:

DeFi Assets LLC — platform operator, VYASA. A subsidiary of Apex DeFi Labs Inc.

Location:

East Coast, United States — with 25–40% travel

Employment type:

Full-time, exempt. Reports to EMD/CSO/CEO.

Base salary: $75,000

per annum

Variable at plan: $150,000

at 100% of quota — uncapped, with accelerators above plan

On-target earnings: $225,000

Year-1 quota: $1,000,000

of commissionable platform and services revenue

Equity:

1,000 – 4,000 shares, four-year vest with a one-year cliff. Grant size is determined by Year-1 quota attainment.

Benefits:

Medical, paid time off, paid holidays The Role

VYASA is the enterprise tokenized-securities platform operated by DeFi Assets LLC. It serves U.S. middle-market issuers raising $250K–$1B, together with the professional ecosystem around them: securities counsel, CPAs, broker-dealers, RIAs, transfer agents, and institutional distribution partners.

This role carries a revenue number and owns the origination motion end to end — building the pipeline, running the cycle, structuring the commercial terms, and closing. There is no SDR team, no marketing engine, and no inbound flow to inherit. Everything in the first twelve months is self-sourced.

You will sell six revenue lines — platform subscription, issuance fees, corporate structuring and retainer engagements, white-label licensing, API access, and Compliance-as-a-Service — into four buying groups: issuers and sponsors, enterprise white-label partners, channel and Elite Partner firms, and qualified services firms.

This is a foundational hire. The person who succeeds here defines the playbook and the qualification criteria on which the wider sales organisation is later built.

What You Will Own

Pipeline origination

- Build and own a self-sourced pipeline at 3× quota coverage, through direct outbound, industry relationships, conferences, SEC Form D filing analysis, and referral networks.
- Define and maintain a named target account list across issuers, sponsors, enterprise partners and professional firms.

Enterprise and white-label sales

- Originate and close annual white-label licence agreements with enterprise broker-dealers, RIAs, institutional platforms and marketplace operators seeking a branded instance on VYASA infrastructure.
- Run the full enterprise cycle: discovery, business case, security and architecture review, procurement, legal redlines, executive close.
- This line is the principal driver of the compensation plan.

Expect to close two to three enterprise or white-label agreements in the first twelve months.

Issuer acquisition

- Convert middle-market issuers — SMB issuers, sponsor-funds, real estate developers and fund managers — onto platform subscriptions and per-offering issuance engagements.
- Sell corporate structuring and retainer engagements alongside the platform, positioning VYASA as the operating layer rather than a point tool.
- Navigate the full buying committee: CFO or GP as economic buyer, securities counsel and CPA as technical validators, operations as the user.

Channel and partner development

- Recruit, qualify and activate Elite Partner firms — investment banks, capital advisory firms,



structured finance consultancies and large real estate firms.
- Verify and document each partner's FINRA broker-dealer registration status before any commission-bearing arrangement is discussed.
- Build co-selling relationships with securities counsel, CPA firms, transfer agents and fund administrators as referral sources.

Commercial structuring and deal execution

- Structure multi-line commercial proposals into a single defensible package, and negotiate MSAs, order forms and statements of work within approved guardrails.
- Ensure all fixed fees are invoiced on engagement and delivery milestones, and are never contingent on a raise closing or scaled to amounts raised.
- Drive contracts to signature and first invoice, and remain accountable through cash collection.

Sales discipline and conduct

- Maintain complete, current CRM records for every opportunity, with written qualification (MEDDPICC or equivalent) on every material deal and a rolling 90-day forecast accurate to within ±15%.
- Conduct all communication, document storage and record-keeping exclusively through official company systems. Personal email, personal cloud storage and unapproved messaging tools are prohibited.
- Make no representation regarding regulatory status, exemption eligibility or legal outcomes; route all such questions to securities counsel.

The Number

Year-1 quota is $1,000,000 of commissionable revenue, measured on cash collected. The ramp is phased across four quarters and is deliberately enterprise-weighted — attainment through small-issuer volume alone is not a viable path, and you should expect to be tested on your understanding of this.

Revenue is expected from the first quarter: closing and collecting a first issuer inside the first ninety days is part of the plan, not a stretch goal. Detailed quarterly phasing and quarter-by-quarter expectations are shared during the interview process.

What You Need

- A minimum of six years of B2B sales experience

, of which at least four are in private capital markets, capital markets technology, financial infrastructure, or alternative asset services.
- Consistent quota attainment

— at or above 90% of plan for two consecutive years, carrying an annual number of $750,000 or more.
- An enterprise closing record

— at least three closed contracts at or above $75,000 annual contract value, with references available.
- Regulation D fluency

— working command of 506(b) and 506(c): accredited investor verification, general solicitation rules, Form D filing, blue sky notice requirements, lockup and legend mechanics, and the roles of transfer agent and escrow. You should be able to hold a substantive call with a CFO or securities attorney without support.
- A named, verifiable network in at least one of: real estate sponsors and developers; RIA or broker-dealer distribution; alternative asset sponsors and family offices; or the securities counsel, CPA, transfer agent and fund administration ecosystem.
- A self-sourcing track record





— demonstrable history of generating at least half your own pipeline with no SDR, marketing engine or inbound flow, in 60 to 120 day multi-stakeholder cycles involving legal, compliance and procurement.
- Plain-language credibility on tokenization

— able to answer "my counsel says this adds legal risk and delivers no liquidity, why would I do this?" persuasively, in commercial language, with no crypto vocabulary.
- Acceptance of the scope boundary

, a clean regulatory record with no statutory disqualification under Rule 506(d), U.S. work authorisation, and the ability to travel 25–40% of the time.
- A Bachelor's degree or equivalent practical experience.

Finance, economics, accounting or law is preferred. An MBA, JD or CFA is welcome but does not substitute for field record.

Helpful, But Not Required

- Prior tenure at a private markets or capital markets platform.
- Experience selling white-label, OEM or embedded infrastructure agreements.
- Experience as an external wholesaler for an alternative asset sponsor, with an intact RIA or BD distribution network.
- A zero-to-one record: quota carried on a product with no established reference customers.
- FINRA Series 7 and 63, or Series 82 and 63 — not required here, but relevant to future broker-dealer-side expansion.

Explicitly not required

- Blockchain, DeFi or crypto background. Capital markets literacy is scarcer and harder to teach; token mechanics can be learned in weeks.
- Engineering depth. Solution scoping is supported by the product team.
- Prior tokenized securities sales experience. The category is too small to make this a fair filter.

Compensation

Base salary is $75,000 with the offer within that range reflecting experience, location and interview outcome. Variable compensation at plan is $150,000 and is uncapped, with accelerators above quota. On-target earnings are $225,000

Equity is a grant of 1,000 to 4,000 shares, sized against Year-1 quota attainment, vesting over four years with a one-year cliff and double-trigger acceleration. Full plan mechanics — accelerator bands, payment timing, and revenue recognition rules — are provided in writing at offer stage.

No element of compensation under this plan is calculated by reference to securities sold, capital raised, or investors introduced. Commission is payable solely on platform subscription, issuance, structuring, retainer, licensing, API and compliance service revenue collected by the platform operator.

There is a progression path to Regional Director on proven multi-cycle attainment and demonstrated people management. Team leadership is a Founder-level decision, not an automatic promotion.

What to Expect From the Process

- An initial conversation, followed by a series of interviews with senior commercial leadership, our corporate advisors, and the executive team.
- A written commercial case, prepared in your own time, setting out how you would reach the Year-1 number.
- Professional references and background verification, conducted consistently with applicable law, before any offer is finalised.
- An indicative timeline of three to four weeks from first conversation to decision.

We do not ask candidates to disclose confidential information belonging to a current or former employer at any stage.

📌 Director, Issuer Origination & Channel Development (Mumbai)
🏢 Vivasvat Revolutions
📍 Mumbai