Company Description The Pephouse is a growing organization focused on delivering engaging, customer-centric experiences across digital and physical channels. The company values creativity, data-driven decision-making, and a collaborative work environment. Team members are encouraged to experiment with new ideas, optimize existing processes, and contribute to meaningful brand-building initiatives.

The Pephouse offers opportunities for professional development and exposure to a wide range of marketing activities. It is an environment suited for individuals who enjoy working closely with stakeholders to drive measurable results.

Role Description The Digital Marketing Executive is a full-time, on-site role based in the Greater Kolkata Area. This role involves planning and executing digital marketing campaigns across social media, search, and other online platforms to increase brand awareness and engagement. Day-to-day responsibilities include managing social media channels, creating and optimizing web content, monitoring campaign performance through web analytics tools, and preparing regular reports on key metrics.

The Digital Marketing

Executive will collaborate with cross-functional teams to align messaging, support promotional activities, and ensure brand consistency.



The role also includes staying updated on digital marketing trends and recommending improvements to enhance campaign effectiveness.

Qualifications

- Strong foundation in Marketing, with the ability to plan and execute integrated digital campaigns.
- Effective Communication skills, including clear written and verbal communication for internal and external stakeholders.
- Hands-on experience in Social Media Marketing, including content scheduling, community management, and performance tracking.
- Proficiency in Web Content Writing, with the ability to create engaging, user-focused content for websites and landing pages.
- Working knowledge of Web Analytics tools to measure campaign performance, analyze user behavior, and generate insights.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work in office in the Greater Kolkata Area and collaborate effectively in a team environment.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
- Familiarity with SEO principles, paid advertising platforms, and basic design tools is an advantage.

📌 Digital Marketing Strategist (Kolkata)
🏢 The PepHouse
📍 Kolkata