Position: Team Lead - Digital Marketing Department: Marketing Location: Mangalore Reports to: Head of Marketing Job Summary: We are seeking a dynamic and experienced Team Lead in Digital Marketing to oversee and manage our SEO, SMM, and Google Ads campaigns. The ideal candidate will have a strong understanding of digital marketing strategies, excellent leadership skills, and a proven track record of driving successful marketing campaigns. This role requires a strategic thinker who can analyze data, optimize performance, and lead a team to achieve marketing objectives.

Key Responsibilities: 1. Leadership and Team Management • Lead and mentor a team of digital marketing specialists.

- Assign tasks, set deadlines, and monitor team performance.
- Conduct regular team meetings to discuss progress and strategies. 2.

Search Engine

Optimization (SEO) • Develop and implement SEO strategies to improve organic search rankings.
- Conduct keyword research and analysis.
- Optimize website content, Meta tags, and landing pages.
- Monitor and report on SEO performance using analytics tools. 3.

Social Media

Marketing (SMM) • Create and execute social media marketing campaigns across platforms (e.g., Facebook, Twitter, LinkedIn, and Instagram).
- Develop engaging content tailored to each platform.
- Monitor social media channels for trends, engagement, and feedback.
- Analyze and report on social media performance metrics. 4.

Google Ads

Management • Plan, execute, and optimize Google Ads campaigns.




- Conduct keyword research and develop ad copy.
- Monitor and adjust bids to maximize ROI.
- Track and analyze campaign performance and adjust strategies as needed.
- Analytics and Reporting • Use analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track and measure campaign performance.
- Generate regular reports on marketing metrics and KPIs.
- Provide insights and recommendations based on data analysis.
- Collaboration and Communication • Work closely with other departments (e.g., Sales, Content, Design) to align marketing efforts.
- Communicate effectively with stakeholders and clients regarding campaign progress and results.
- Stay updated with the latest digital marketing trends and best practices.

Qualifications • Bachelors degree in Marketing, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a focus on SEO, SMM, and Google Ads.
- Proven experience in leading and managing a digital marketing team.
- Solid understanding of digital marketing strategies and best practices.
- Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.

Preferred Skills

- Google Ads Certification.
- Experience with other digital advertising platforms (e.g., Bing Ads, Facebook Ads).
- Familiarity with email marketing and automation tools.

📌 Digital Marketing Team Lead (Mangalore)
🏢 ElPopulo Tech Solutions
📍 Mangalore