Key Responsibilities

Develop and execute digital marketing strategies and campaigns.

Manage social media platforms and create engaging content.

Plan and execute SEO activities to improve website rankings and organic traffic.

Manage Google Ads, Meta Ads, and other paid advertising campaigns.

Conduct keyword research, competitor analysis, and market research.

Monitor website traffic, campaign performance, leads, and conversions.

Use tools such as Google Analytics, Google Search Console, Google Ads, and Meta Business Suite.

Coordinate with content, design, and sales teams to support marketing campaigns.

Prepare regular reports on campaign performance and ROI.

Stay updated with the latest digital marketing trends, algorithms, and best practices.

Identify opportunities to improve lead generation, engagement, and online visibility.

Required Skills

Good understanding of SEO, SEM, SMM, PPC, email marketing, and content marketing.





Knowledge of Google Ads and Meta Ads.

Basic understanding of Google Analytics and Search Console.

Positive communication and copywriting skills.

Strong analytical and problem-solving abilities.

Ability to manage multiple campaigns and meet deadlines.

Basic knowledge of Canva or other content/design tools is an advantage.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Certification in Digital Marketing is an added advantage.

3-5 years of relevant experience preferred.

Key Performance Indicators (KPIs)

Website traffic and organic growth

Lead generation and conversion rate

SEO rankings

Social media engagement and growth

Paid campaign performance and ROAS

Cost per lead/acquisition

Overall digital marketing ROI

📌 Digital Marketing Specialist (Chandigarh)
🏢 TAC Security
📍 Chandigarh