Job Title: Digital Marketing & SEO Specialist

Company: Simpel Techlabs Private Limited

Location: Bengaluru, Karnataka

Experience Required: Min 1 Year

CTC: Upto 3LPA

About the RoleSimpel Techlabs Private Limited is looking for a creative, result-oriented, and hands-on Digital Marketing Executive who can take ownership of our digital presence and help build strong engagement across our social media channels.

The ideal candidate should not only understand digital marketing concepts but also be capable of planning, creating, publishing, managing, and analysing content across social media platforms. The person will be responsible for increasing audience engagement, improving brand visibility, generating leads, and supporting the company's overall digital marketing initiatives.

Key Responsibilities1.

Social Media

Management

- Manage and maintain Simpel Techlabs' social media channels such as LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Develop and execute monthly and weekly social media content calendars.
- Create and publish engaging posts, reels, videos, carousels, stories, and other relevant content.
- Monitor comments, messages, mentions, and audience interactions.
- Actively work towards increasing followers, reach, impressions, engagement, and overall channel activity.
- Identify trending topics, formats, hashtags, and content opportunities relevant to the company's business.
- Maintain consistency in brand communication, tone, and visual identity.

- Content Marketing
- Coordinate with the internal team to understand products, services, achievements, events, and business updates.
- Convert technical/business information into simple, engaging, and audience-friendly content.
- Develop content ideas for LinkedIn posts, reels, carousels, blogs, videos, campaigns, and promotional activities.
- Work closely with the design and content teams to get creatives developed and published on time.
- Assist in developing thought-leadership and educational content around ERP, AI, Automation, Robotics, IoT, and Business Technology.

- Digital Marketing

- Plan and execute digital marketing campaigns to improve brand awareness and generate qualified leads.
- Support SEO, SEM, Google Ads,



social media advertising, email marketing, and other digital campaigns.
- Conduct basic keyword and competitor research.
- Monitor campaign performance and suggest improvements.
- Work on landing-page and website content improvements wherever required.
- Track digital marketing trends and recommend new strategies and platforms.

- Analytics & Performance

- Track social media and digital marketing performance on a regular basis.
- Prepare reports covering:
- Reach
- Impressions
- Engagement
- Followers
- Website traffic
- Leads
- Campaign performance
- Conversion metrics
- Analyse what type of content performs best and use the insights to improve future campaigns.
- Be responsible for achieving agreed engagement and growth targets.

- Brand & Campaign Support

- Support company campaigns, product launches, events, webinars, exhibitions, hiring campaigns, and other promotional activities.
- Coordinate with internal teams to collect information and create timely marketing content.
- Maintain a consistent and professional brand image across all digital channels.

Required Skills
- 1–3 years of experience in Digital Marketing / Social Media Marketing / Content Marketing.
- Valuable understanding of major social media platforms, especially LinkedIn and Instagram.
- Strong understanding of social media engagement and content strategy.
- Good written and verbal communication skills.
- Ability to independently generate new content ideas.
- Basic knowledge of SEO and Google Analytics/Search Console.
- Basic understanding of paid advertising platforms such as Meta Ads and Google Ads.
- Knowledge of Canva or similar creative tools will be an advantage.
- Ability to analyse social media insights and take data-driven decisions.
- Good understanding of current digital marketing trends.
- Ability to work independently and meet deadlines.





Preferred SkillsCandidates with experience in the B2B technology/SaaS/ERP/IT industry will be preferred.

Additional knowledge of any of the following will be an advantage:

- LinkedIn Marketing
- B2B Lead Generation
- Google Ads
- Meta Ads
- SEO
- Email Marketing
- Canva
- Video/Reels Editing
- WordPress or other CMS platforms
- Google Analytics
- Google Search Console
- Marketing automation tools

What We Expect From the CandidateThis is a hands-on role. We are looking for someone who can take ownership rather than simply execute instructions.

The candidate should be able to:

- Come up with new and creative content ideas.
- Understand what content can generate engagement.
- Take ownership of the company's social media channels.
- Identify why a post performed well or poorly.
- Continuously experiment with new content formats.
- Increase organic engagement and audience growth.
- Work with internal teams to convert business activities into marketing content.
- Track results and continuously improve the digital marketing strategy.

Key Performance Indicators (KPIs)The candidate's performance will be evaluated based on measurable outcomes such as:
- Growth in social media followers.
- Improvement in engagement rate.
- Growth in reach and impressions.
- Consistency of content publishing.
- Quality and creativity of content.
- Website traffic generated through digital channels.
- Leads generated through digital marketing campaigns.
- Campaign performance and ROI.
- Overall improvement in the company's digital presence.

Why Join Simpel Techlabs?
- Opportunity to work with a growing technology company.
- Exposure to ERP, AI, Automation, Robotics, IoT, and emerging technologies.
- Opportunity to take ownership of the company's digital marketing channels.
- Hands-on experience across multiple areas of digital marketing.
- Opportunity to grow into a Digital Marketing Manager / Marketing Lead role based on performance.

How to ApplyInterested candidates can share their updated resume along with their social media portfolio/work samples, especially examples of social media pages, campaigns, reels, creatives, or content they have managed.

📌 Digital Marketing Specialist (Karnataka)
🏢 Simpel Techlabs
📍 Karnataka