About the Role

We are seeking a highly motivated, creative, and data-driven Digital Marketing Specialist to enhance our brand’s digital presence and drive high-quality lead generation. The ideal candidate will have a strong blend of strategic thinking and hands-on execution across SEO, paid advertising, and social media platforms.

This role requires someone who is analytical, detail-oriented, and capable of managing end-to-end digital campaigns while continuously optimizing performance based on insights and data.

Key Responsibilities

Search Engine Optimization (SEO):

- Develop and execute comprehensive SEO strategies including on-page, off-page, and technical SEO improvements.
- Conduct in-depth keyword research, competitor benchmarking, and gap analysis to identify growth opportunities.
- Optimize website structure, meta tags, internal linking, and content to improve search engine rankings.
- Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs and implement corrective actions.

Website & Content Optimization:

- Improve website performance, usability, and conversion rates through continuous optimization.
- Create and optimize landing pages aligned with campaign objectives.
- Ensure all website content is SEO-friendly and aligned with brand messaging.
- Coordinate with internal teams or agencies for website updates and enhancements using CMS platforms like WordPress.

Performance Marketing (Paid Campaigns):

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube.
- Manage campaign budgets effectively to maximize ROI and reduce cost per acquisition.
- Conduct A/B testing for ads, creatives, and landing pages to improve campaign performance.
- Continuously monitor campaign metrics and optimize for better CTR, conversions, and ROAS.

Social Media Management:

- Manage and grow company presence across LinkedIn, Facebook, Instagram, YouTube, and X (Twitter).
- Plan and execute social media calendars aligned with marketing campaigns and business goals.




- Analyze engagement metrics and optimize content strategies accordingly.
- Coordinate with design and content teams for high-quality creatives and posts.

Analytics & Reporting:

- Track and analyze digital performance using Google Analytics 4 (GA4) and other tools.
- Generate detailed weekly and monthly performance reports with actionable insights.
- Monitor KPIs such as traffic, leads, conversions, CPL, and ROAS.
- Provide recommendations to improve campaign effectiveness and ROI.

Vendor & Stakeholder Coordination:

- Work closely with external vendors/agencies for website migration, campaign execution, and digital initiatives.
- Ensure timely delivery and quality of all digital marketing projects.
- Collaborate with internal teams including sales, product, and design for integrated campaigns.

Required Skills

- Strong knowledge of SEO (On-page, Off-page, Technical SEO)
- Hands-on experience in Google Ads, Meta Ads, and LinkedIn Campaign Manager
- Proficiency in Google Analytics 4 (GA4) and Google Search Console
- Familiarity with SEO tools like SEMrush or Ahrefs
- Experience in CMS platforms such as WordPress
- Strong analytical and problem-solving skills
- Ability to interpret data and translate it into actionable strategies
- Good communication and coordination skills

Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field
- 2–6 years of hands-on experience in Digital Marketing
- Google Ads and Google Analytics certifications are preferred

Key Performance Indicators (KPIs)

- Growth in organic website traffic
- Improvement in keyword rankings
- Number of qualified leads generated
- Cost per Lead (CPL) optimization
- Return on Ad Spend (ROAS)
- Website conversion rates
- Social media engagement and follower growth

What We’re Looking For

- A proactive and result-oriented professional with a solid ownership mindset
- Someone who stays updated with the latest digital marketing trends and tools
- Ability to manage multiple campaigns simultaneously in a fast-paced environment
- Strong attention to detail with a focus on performance and outcomes

📌 Digital Marketing Specialist (Chennai)
🏢 Mtandt Group
📍 Chennai