– Digital Marketing Specialist

Position: Digital Marketing Specialist

Department: Branding & Marketing

Organization: Lingaya’s Vidyapeeth, Deemed-to-be University

Location: Faridabad, Haryana

Experience: 4–8 Years

Industry Preference: Education / Higher Education / EdTech background preferred

About the Role

Lingaya’s Vidyapeeth is looking for a creative, data-driven, and result-oriented Digital Marketing Specialist to strengthen the university’s digital presence, brand visibility, student engagement, and admissions-focused marketing initiatives.

The ideal candidate should have hands-on experience in digital marketing, social media, paid advertising, SEO, content marketing, lead generation, and analytics , preferably within the education or higher education sector .

Key Responsibilities1. Digital Marketing Strategy

- Develop and execute digital marketing strategies aligned with university branding and admission objectives.
- Plan campaigns for UG, PG, Ph.D. and other academic programmes .
- Develop student-focused digital campaigns for different schools and departments.
- Identify recent digital channels and opportunities to improve reach and engagement.
- emerging formats.
- Experience in working on CRM like Leadsquared, Merito, Salesforce, etc. and additional integrations.

1. Paid Advertising & Lead Generation

- Plan, execute and optimize campaigns on Google Ads, Meta Ads and other relevant advertising platforms .
- Develop campaigns focused on student admissions and enquiry generation.
- Monitor CPL, CTR, conversion rate, ROAS and overall campaign performance.
- Coordinate with the admissions/counselling team for effective lead follow-up and conversion.
- Prepare regular performance reports and recommend optimization strategies.

1. SEO & Website Marketing

- Implement on-page and off-page SEO strategies to improve university website visibility.
- Conduct keyword research related to courses, colleges, universities and admissions.
- Optimize landing pages, blogs, course pages and other website content.
- Monitor website traffic, rankings, conversions and user behaviour using analytics tools.




- Coordinate with web developers and content teams for website improvements.

1. Content Marketing

- Develop content strategies for blogs, website pages, social media and digital campaigns.
- Coordinate with graphic designers, video editors and content writers to produce high-quality digital creatives.
- Promote university achievements, student success stories, alumni stories, placements, events and academic activities.
- Ensure all digital content follows the university's brand guidelines.

1. Analytics & Reporting

- Track and analyze digital marketing KPIs and campaign performance.
- Prepare weekly/monthly digital marketing reports.
- Use data to identify high-performing campaigns, audiences and channels.
- Provide actionable recommendations to improve digital performance and admissions enquiries.

1. Social Media Marketing

- Manage and grow the university's presence across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Develop monthly social media calendars and campaign plans.
- Create engaging content around admissions, courses, student achievements, events, placements, faculty achievements, campus life and university initiatives.
- Monitor trends and implement relevant social media formats, including Reels, Shorts, Stories and other

1. Education Industry Marketing

- Understand the student decision-making journey and higher-education marketing landscape.
- Monitor competitors and digital campaigns of universities, colleges and EdTech companies.
- Develop campaigns based on student, parent and education-market trends.
- Promote the university's diverse schools, programmes, placements, campus life and academic strengths.

Lingaya’s Vidyapeeth currently has multiple academic schools spanning areas such as Engineering & Technology, Pharmacy, Law,



Commerce & Management, Computer Applications, Education, Humanities & Social Sciences, Architecture, Agriculture, Fashion Design, Nursing and others, making cross-school digital campaign management an important part of the role.

Required Skills

- Strong knowledge of Digital Marketing
- Google Ads and Meta Ads
- SEO and SEM
- Social Media Marketing
- Lead Generation
- Content Marketing
- Google Analytics / GA4
- Google Search Console
- Social Media Analytics
- Keyword Research
- Email Marketing
- Conversion Rate Optimization
- Basic understanding of CRM and lead-management systems
- Strong communication and copywriting skills
- Ability to analyze campaign data and generate reports
- Knowledge of Canva or basic graphic-design tools is an advantage
- Basic understanding of AI tools for content creation and digital marketing is preferred

Preferred Qualifications
- Bachelor's/Master's degree in Marketing, Digital Marketing, Mass Communication, Management, or a related field .
- 4–8 years of relevant experience in digital marketing.
- Candidates with experience in universities, colleges, schools, EdTech companies or other education-sector organizations will be preferred.
- Proven experience in running admission-focused digital campaigns will be an added advantage.

Key Performance Indicators (KPIs)
- Quality and volume of admission enquiries/leads
- Cost Per Lead (CPL)
- Website traffic and organic growth
- Search engine rankings
- Social media reach, engagement and follower growth
- Paid campaign ROI/ROAS
- Landing-page conversion rate
- Lead-to-admission conversion contribution
- Overall digital brand visibility

Ideal Candidate The ideal candidate should be creative, analytical, proactive and comfortable working in a fast-paced education environment . The candidate should understand that university digital marketing is not only about generating traffic but also about building trust, credibility, student engagement and quality admissions leads . Interested candidate mail your resume at- [email protected] [email protected]

📌 Digital Marketing Specialist (Faridabad)
🏢 Lingaya's Vidyapeeth
📍 Faridabad