About the Role

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and other online channels. The ideal candidate should have strong analytical skills, creativity, and a solid understanding of digital marketing strategies and performance metrics.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with business objectives.
- Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
- Conduct keyword research, competitor analysis, and audience research.
- Manage and optimize SEO and SEM activities to improve website visibility and organic traffic.
- Create, coordinate, and optimize content for websites, blogs, social media, email campaigns, and landing pages.
- Monitor campaign performance and optimize budgets, targeting, creatives, and conversion rates.
- Track website and campaign performance using tools such as Google Analytics, Google Search Console, and advertising dashboards.
- Prepare regular performance reports covering traffic, leads, conversions, ROI, and other key KPIs.
- Conduct A/B testing to improve campaign and landing-page performance.
- Collaborate with content, design, sales, and business teams to support lead-generation and brand-building initiatives.
- Stay updated on digital marketing trends, platform updates, algorithms, and emerging tools.
- Manage online reputation and maintain consistent brand communication across digital channels.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.




- 2–4 years of experience in digital marketing or a similar role.
- Hands-on experience with SEO, SEM, paid social media, email marketing, and content marketing.
- Good knowledge of Google Ads, Meta Ads, Google Analytics, and Search Console.
- Robust understanding of digital marketing KPIs such as CTR, CPC, CPL, CPA, conversion rate, ROAS, and ROI.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and deadlines effectively.
- Experience with marketing automation, CRM, or lead-generation tools is an advantage.

Preferred Qualifications
- Google Ads or Google Analytics certification.
- Experience with SEO tools such as SEMrush, Ahrefs, or similar platforms.
- Basic knowledge of WordPress or other CMS platforms.
- Familiarity with Canva or other basic design tools.
- Experience working with B2B/B2C lead-generation campaigns.

Key Performance Indicators (KPIs)
- Website traffic and organic growth
- Qualified leads generated
- Conversion rate
- Cost per lead/acquisition
- Paid campaign ROI/ROAS
- Search engine rankings
- Social media engagement and growth
- Email open and click-through rates
- Overall digital marketing revenue contribution

What We Offer
- Competitive salary and performance-based incentives
- Opportunities for professional growth and learning
- Exposure to diverse digital marketing channels and campaigns
- Collaborative and growth-oriented work environment

Pay: ₹10,083.20 - ₹41,075.32 per month

Benefits

- Versatile schedule

Work Location: Hybrid remote in Noida, Uttar Pradesh (Noida)

📌 Digital Marketing Specialist (Noida)
🏢 IAI / The Crox Group
📍 Noida