Arthkaira - AI Automation & Digital Growth helps small and medium businesses across Australia and India streamline operations, improve efficiency, and scale through AI-driven automation and smart digital marketing.

The company designs and implements workflow automation, CRM automation, WhatsApp automation, email automation, and AI-powered business processes that help organizations reduce repetitive tasks and focus on growth.

Arthkaira also delivers social media marketing, SEO, AEO, GEO, LLM SEO, content marketing, lead generation systems, and performance marketing across Google, Meta, and LinkedIn.

With global-standard delivery, strong expertise in the Australian market, and premium-quality services at competitive costs, Arthkaira works with clients across sectors including real estate, education, healthcare, e-commerce, finance, hospitality, and professional services.

Role Description

This is a full-time, on-site Digital Marketing Specialist role based in Ahmedabad.

The Digital Marketing Specialist will be responsible for planning, executing, managing, and optimizing digital marketing strategies across multiple channels to drive website traffic, search visibility, qualified leads, customer acquisition, and brand growth.

The ideal candidate should have strong hands-on experience in SEO and website ranking, along with expertise in modern search optimization approaches including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and LLM SEO.

Daily responsibilities will include managing social media calendars, creating and publishing content, executing SEO strategies, improving website rankings, monitoring campaign performance, analyzing web analytics, and generating actionable insights.

The role will involve working closely with internal stakeholders and clients to understand business objectives, develop digital strategies, optimize conversion funnels, and execute performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

The candidate will also contribute to marketing automation workflows and maintain explicit, professional communication with clients and team members.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with client business objectives.
- Plan and manage SEO strategies for websites, with a strong focus on improving organic rankings, traffic, visibility, and qualified leads.
- Perform keyword research, competitor analysis, technical SEO, on-page SEO, off-page SEO, local SEO, content optimization, internal linking, and website structure optimization.
- Monitor and improve website rankings for high-intent and commercially relevant keywords.
- Develop and implement AEO strategies to improve visibility in answer engines, featured snippets, FAQs, and conversational search results.
- Implement GEO (Generative Engine Optimization) strategies to improve brand visibility across AI-powered search and generative platforms.
- Implement LLM SEO / AI Search Optimization strategies to improve the likelihood of websites, brands, and content being discovered, referenced, and understood by large language models and AI search systems.
- Optimize website content, entity signals, structured data, topical authority,



and content architecture for modern search engines and AI-driven discovery.
- Conduct regular SEO audits and website performance audits, identify ranking opportunities, and implement corrective actions.
- Track keyword rankings, organic traffic, conversions, backlinks, search visibility, and other SEO KPIs.
- Develop SEO content strategies based on search intent, keyword opportunities, competitor gaps, topical authority, and business objectives.
- Manage social media calendars, content planning, publishing, and community engagement.
- Plan and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Monitor campaign performance, CPL, CPA, CTR, conversion rates, ROAS, and other relevant performance metrics.
- Analyze website and campaign data using Google Analytics, Google Search Console, Google Tag Manager, and other analytics/SEO tools.
- Optimize landing pages, lead-generation funnels, CTAs, forms, and conversion journeys.
- Support CRM, WhatsApp, email, and other marketing automation workflows.
- Conduct competitor and market research to identify new growth opportunities.
- Prepare regular performance reports with actionable recommendations.
- Coordinate with internal teams, developers, designers, content writers, and clients to execute digital marketing initiatives.
- Stay updated with Google algorithm changes, AI search developments, SEO trends, advertising platform updates, and emerging digital marketing technologies.

Qualifications

- Strong hands-on experience in Digital Marketing and Online Marketing, with the ability to plan and execute integrated campaigns across multiple channels.
- Solid expertise in SEO and proven experience in improving website search rankings and organic visibility.
- Candidates should have previous hands-on experience ranking websites on Google, including experience with keyword targeting, content optimization, technical SEO, link building, and organic traffic growth.
- Strong understanding of On-Page SEO, Technical SEO, Off-Page SEO, Local SEO, International SEO, Keyword Research, Competitor Analysis, Content SEO, and Link Building.
- Strong understanding and practical knowledge of AEO (Answer Engine Optimization).
- Strong understanding and practical knowledge of GEO (Generative Engine Optimization).
- Strong understanding and practical knowledge of LLM SEO / AI Search Optimization, including optimization for AI-powered search and generative search experiences.
- Understanding of Google Search, AI Overviews, featured snippets, knowledge panels, entity optimization, structured data/schema, semantic search, topical authority, and search intent is highly preferred.
- Proven ability to perform SEO audits, identify ranking opportunities, develop SEO strategies, and improve website rankings and organic traffic.




- Strong Social Media Marketing skills, including strategy development, content planning, publishing, audience engagement, and community management.
- Strong Web Analytics skills, with the ability to interpret data, track KPIs, identify performance issues, and optimize campaigns using tools such as Google Analytics and Google Search Console.
- Hands-on experience with tools such as Google Search Console, Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, Screaming Frog, Ubersuggest, or similar SEO/marketing tools.
- Experience with performance marketing, particularly Google Ads, Meta Ads, and ideally LinkedIn Ads.
- Understanding of lead generation, landing page optimization, conversion rate optimization, and marketing funnels.
- Basic to strong understanding of marketing automation, CRM automation, WhatsApp automation, and email marketing.
- Excellent written and verbal communication skills, with the ability to communicate strategies, reports, and recommendations clearly to clients and internal teams.
- Strong analytical and problem-solving abilities with a data-driven approach to digital marketing.
- Ability to manage multiple client projects simultaneously and meet deadlines in a fast-paced environment.
- Relevant bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field, or equivalent practical experience is preferred.
- Previous agency experience or experience managing multiple client websites/campaigns will be an added advantage.
- Candidates who can demonstrate previous SEO projects, website ranking results, organic traffic growth, or successful digital marketing campaigns will be strongly preferred.
- Must be comfortable working full-time, on-site in Ahmedabad.

Preferred Candidate Profile We are looking for a hands-on Digital Marketing Specialist, not someone limited to social media posting or basic campaign management.

The ideal candidate should have a strong track record in SEO and website ranking, combined with modern digital marketing expertise. Candidates with demonstrated experience in taking websites from low visibility to strong Google rankings, increasing organic traffic, generating leads through SEO, and implementing SEO + AEO + GEO + LLM SEO strategies will be highly preferred.

The candidate should be curious about AI, search engine evolution, generative search, automation, analytics, and emerging digital marketing technologies, and should be willing to continuously experiment, learn, test, and improve strategies based on data.

Pay: ₹480,000.00 - ₹720,000.00 per year

Benefits

- Paid sick time

Application Question(s):
- How many SEO projects have you handled simultaneously?
- How many Meta Ads and Google Ads campaigns have you managed simultaneously?

Education:
- Bachelor's (Required)

Experience:
- Digital marketing: 3 years (Required)
- SEO: 3 years (Required)
- Google Ads: 3 years (Required)
- Meta Ads: 3 years (Required)

License/Certification:
- Digital Marketing/SEO/Ads certifications (Preferred)

Location:
- Ahmedabad, Gujarat (Ahmedabad) (Preferred)

Shift availability:
- Day Shift (Preferred)

Work Location: In person

📌 Digital Marketing Specialist (Ahmedabad)
🏢 Arthkaira - AI Automation u0026 Digital Growth
📍 Ahmedabad