Key Responsibilities Performance Marketing Plan, execute, monitor, and optimize Google Ads and Meta Ads (Facebook & Instagram), LinkedIn and X campaigns.

Develop performance marketing strategies focused on qualified lead generation, conversions, and ROI.

Stay updated with the latest Google and Meta algorithm changes and implement best practices.

Optimize campaigns to consistently achieve predefined KPIs including CPL, ROAS, CTR, Conversion Rate, and Lead Quality.

Conduct A/B testing on creatives, audiences, landing pages, and campaign structures.

Google

Ads & Search Marketing

Manage Search, Display, Performance Max, YouTube, and Remarketing campaigns.

Perform keyword research, audience segmentation, and competitor analysis.

Improve Quality Scores, Ad Rank, and conversion performance.

Optimize landing page performance in collaboration with the web team.

Social Media

Marketing

Develop strategies to improve organic and paid social media performance.

Monitor and improve engagement metrics including reach, impressions, engagement rate, follower growth, and conversions.

Recommend content strategies based on audience insights and platform trends.

Google Business Profile

Management

Manage and regularly optimize Google Business Profiles.

Update business information, products, posts, images, and offers.

Monitor reviews and recommend reputation management strategies.

Improve local search visibility and Google Maps rankings.

Campaign

Budget & Account Management

Plan and allocate campaign budgets effectively across platforms.

Monitor daily spends and optimize budget utilization.

Create, manage, and maintain Google Ads and Meta Business Manager accounts.

Set up new ad accounts, billing accounts, payment methods, pixels, conversion tracking, and events.





Ensure compliance with platform policies and account security. Reporting & Analytics

Track campaign performance using Google Analytics, Google Ads, Meta Ads Manager, Google Tag Manager, Meta Ads Manager, and LinkedIn Ads.

Prepare detailed weekly and monthly performance reports.

Present insights, recommendations, and action plans to clients and internal stakeholders.

Analyse data to identify growth opportunities and improve campaign efficiency. Client & Team Coordination

Act as the primary point of contact for clients regarding campaign performance.

Coordinate with the design, content, and web development teams for creative assets and landing pages.

Ensure timely execution of campaigns and project deliverables.

Conduct regular client review meetings and strategy discussions.

Required Skills

Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.

Excellent understanding of digital marketing funnels and lead generation.

Knowledge of Google Analytics 4 (GA4), Google Tag Manager, Search Console, and Google Business Profile.

Experience with Pixel, Conversion API (CAPI), event tracking, and conversion optimization.

Strong analytical and reporting skills.

Knowledge of SEO fundamentals and landing page optimization.

Excellent communication and client management skills.

Solid budgeting, planning, and project management abilities.

Ability to work independently and manage multiple client accounts.

Preferred

Qualifications

Bachelor's degree (Marketing, Business, Communications, or a related field preferred)

3–6 years of experience in Digital Marketing or Performance Marketing.

Google Ads and Meta Blueprint Certifications are highly preferred.

Experience working in a digital marketing agency

📌 Digital Marketing & Performance Marketing Specialist (Hyderabad)
🏢 CreativeNeeds Advertising
📍 Hyderabad