Role & responsibilities

1. Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan and manage digital campaigns across multiple platforms.
- Identify new digital marketing opportunities, trends, and growth channels.
- Develop monthly and quarterly digital marketing plans.
- Monitor campaign performance and continuously optimize strategies.
- Manage multiple brands/projects simultaneously.

2. Social Media Management

- Develop and execute social media strategies for multiple platforms.
- Manage and grow social media pages including Facebook, Instagram, YouTube, LinkedIn, X/Twitter and other relevant platforms.
- Create monthly social media calendars and content strategies.
- Ensure consistent brand communication across all social platforms.
- Monitor engagement, reach, followers, impressions, and overall page performance.
- Identify trending topics, formats, hashtags, and opportunities for organic growth.
- Coordinate with graphic designers, video editors, content writers, and social media executives.
- Review and approve social media content before publishing.
- Handle social media campaigns, promotions, and audience engagement.

3. Paid Advertising

- Plan, execute, and optimize paid campaigns across platforms such as:

- Google Ads

- Meta Ads

- YouTube Ads

- LinkedIn Ads

- Other relevant advertising platforms
- Manage campaign budgets and improve ROI/ROAS.
- Develop audience targeting, retargeting, and conversion strategies.
- Analyze campaign performance and take corrective actions.
- Prepare regular paid campaign performance reports.

4. SEO & Website Marketing

- Have strong knowledge of on-page, off-page and technical SEO.
- Develop SEO strategies to improve organic rankings and traffic.
- Conduct keyword research and competitor analysis.
- Coordinate with SEO executives and content teams.
- Monitor website traffic, rankings, conversions, and organic performance.
- Work with the development team to improve website SEO and user experience.

5. Content & Creative Strategy





- Develop content strategies based on target audience and business objectives.
- Coordinate with content writers, graphic designers, and video editors.
- Ensure content is engaging, relevant, platform-specific, and aligned with brand guidelines.
- Guide the team regarding creatives, reels, videos, posts, campaigns, and promotional content.
- Identify content opportunities based on trends, audience behavior, and performance data.

6. Analytics & Reporting

- Track and analyze digital marketing KPIs.
- Monitor website, social media, SEO, and paid campaign performance.
- Use tools such as Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, and other relevant analytics platforms.
- Prepare weekly and monthly performance reports.
- Provide actionable insights based on data.
- Identify underperforming campaigns and implement improvement strategies.

7. Team Management

- Lead and manage the digital marketing and social media team.
- Assign tasks, monitor deadlines, and evaluate performance.
- Set KRAs/KPIs for team members.
- Train and mentor junior team members.
- Coordinate with HR and management regarding team requirements and performance.
- Ensure timely execution of campaigns and projects.

8. Brand & Online Reputation

- Maintain consistent brand identity across all digital channels.
- Monitor online brand presence and audience sentiment.
- Develop strategies to improve brand visibility and credibility.
- Identify and respond appropriately to online trends, comments, and audience feedback.
- Ensure that all digital communication follows company guidelines.

Required Skills

- 7+ years of professional experience in Digital Marketing.




- Strong and practical knowledge of Social Media Marketing and Management.
- Strong knowledge of SEO, SEM, Google Ads and Meta Ads.
- Experience in managing multiple social media pages/brands.
- Strong understanding of content marketing and digital branding.
- Knowledge of social media algorithms and platform trends.
- Strong analytical and reporting skills.
- Knowledge of Google Analytics and Google Search Console.
- Experience with paid campaign optimization and budget management.
- Strong leadership and team management skills.
- Excellent communication and coordination skills.
- Ability to independently plan and execute digital marketing strategies.
- Ability to work in a fast-paced, deadline-driven setting.

Preferred Qualifications
- Bachelor's/Master's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- Digital marketing certifications will be an advantage.
- Experience handling multiple brands, media platforms, agencies, political/social campaigns, e-commerce, or high-volume content projects will be preferred.

Key Performance Indicators (KPIs)

- Organic traffic growth
- Social media follower growth
- Engagement rate
- Reach and impressions
- Lead generation
- Website traffic and conversions
- SEO ranking improvements
- Paid campaign ROI/ROAS
- Cost per lead/acquisition
- Campaign performance
- Content performance
- Overall digital brand growth
- Team productivity and timely project execution

Ideal Candidate We are looking for someone who is strategic, highly experienced, data-driven, creative, and execution-focuseda professional who can independently take ownership of the company's digital marketing function and build a strong online presence across multiple platforms.

The candidate should not be limited to managing social media pages but should have end-to-end knowledge of digital marketing, from strategy and content to SEO, paid advertising, analytics, lead generation, and team management.

📌 Digital Marketing Manager (Bhopal)
🏢 Akalp Techno Media Solutions
📍 Bhopal