Job Title: Digital Marketing Intern

Company: Education Consulting

Location: On-site

Employment Type: Full-Time

Role Summary:

We are looking for a creative, enthusiastic, and growth-oriented Social Media & Content Growth Intern who is interested in building strong digital brands through content, social media, and organic growth.

The intern will work closely with the content and marketing team to support the development and execution of content across major digital platforms. This role offers hands-on exposure to content creation, personal branding, social media management, video production, audience engagement, and organic lead generation.

The ideal candidate should be a proactive learner who enjoys social media, understands current content trends, is comfortable experimenting with new ideas, and wants to develop practical skills in digital marketing and content-led growth.

Key Responsibilities

1. Social Media & Personal Branding

- Assist in building and maintaining a strong digital presence across social media platforms.
- Participate in creating content featuring the brand/founder as required.
- Assist with videos, reels, explainers, educational content, and other social media formats.
- Help maintain consistency in tone, messaging, visual identity, and overall brand communication.
- Develop an understanding of how personal branding can contribute to audience growth and business visibility.

2. Content Research, Strategy & Planning

- Research:
- Social media trends
- EdTech and online education trends
- Career and professional development topics
- Competitor content
- Viral content formats
- Trending topics, hooks, and formats
- Assist in preparing weekly and monthly content calendars.
- Identify interesting and relevant content opportunities.
- Suggest content ideas based on audience interests, trends, and business objectives.
- Understand how different content pieces can support the user journey from awareness → engagement → enquiry/lead.

3. Content Creation & Production Assist with the end-to-end creation of social media content, including:

- Content ideation
- Research and fact-checking
- Scriptwriting
- Reel and Shorts concepts
- Video shooting
- Basic video editing
- Caption writing
- Thumbnail and creative ideas

Create/support content such as:
- Instagram Reels
- YouTube Shorts
- YouTube videos
- Carousels
- Static posts
- Educational content
- Informational content
- Engagement-driven content
- Conversion-focused content

Learn and apply:
- Strong hooks
- First 3-second retention techniques
- Storytelling
- Content structure
- CTAs
- Audience psychology

4. Social Media Growth Work with the team to improve organic growth across key platforms.

Instagram & YouTube

Assist in growing

- Followers/subscribers
- Reach and impressions
- Engagement
- Watch time
- Video retention

Assist with optimizing:
- Captions
- Hashtags
- Thumbnails
- Posting schedules
- Content formats
- Hooks

Experiment with different:
- Trends
- Content styles
- Video formats
- Hooks
- Topics
- Creative approaches

LinkedIn




- Assist in creating educational and insight-driven content.
- Research industry topics and relevant discussions.
- Help build professional authority through valuable content.
- Assist with identifying relevant audiences and potential connections.
- Support LinkedIn outreach and engagement activities where required.

Facebook
- Repurpose suitable content from Instagram and other platforms.
- Maintain consistent content distribution.
- Engage with comments and community interactions.
- Assist in building audience engagement.

Quora
- Research relevant, high-traffic questions.
- Identify questions related to education, careers, online learning, and qualified growth.
- Assist in preparing informative and value-driven answers.
- Support organic traffic and lead-generation initiatives.

5. Community Management & Engagement

- Monitor and respond to comments and social media interactions.
- Assist in managing direct messages and audience queries.
- Engage with relevant conversations and communities.
- Maintain a professional, helpful, and friendly communication style.
- Identify potential enquiries and opportunities for the marketing/sales team.
- Help build meaningful relationships with the audience.

6. Graphic Design & Video Editing

- Create basic social media creatives using tools such as Canva.
- Assist with carousels, static posts, thumbnails, and other visual content.
- Edit Reels, Shorts, and other videos using available editing tools.
- Improve videos through:
- Better pacing
- Captions/subtitles
- Transitions
- Hooks
- Storytelling
- Visual elements
- Maintain consistency with the brand's visual identity.

7. Analytics, Reporting & Optimization

- Track basic social media performance metrics such as:
- Reach
- Impressions
- Engagement
- Followers
- Views
- Watch time
- Retention
- Content interactions
- Leads/enquiries
- Assist in preparing weekly performance reports.
- Identify which content formats and topics perform best.
- Learn to make content decisions based on performance data.
- Participate in content experiments and A/B testing.
- Stay updated with changes in social media algorithms and trends.

Qualifications & Experience

Preferred

- Pursuing or recently completed a degree/diploma in:
- Marketing
- Mass Communication
- Digital Marketing
- Media
- Business
- Journalism
- Any relevant field

Freshers and students with strong practical interest in social media are welcome to apply. Prior experience with social media pages, content creation, Instagram, YouTube, LinkedIn, or personal content projects will be an advantage.

Good to Have

- Personal Instagram/YouTube/LinkedIn page or content portfolio




- Experience creating Reels or Shorts
- Basic video editing experience
- Basic Canva/design skills
- Understanding of social media trends
- Exposure to content marketing or digital marketing
- Interest in EdTech, education, careers, or professional development

Skills & CompetenciesCore Skills

- Content ideation
- Basic content strategy
- Storytelling
- Copywriting
- Scriptwriting
- Basic video editing
- Basic graphic design
- Social media understanding
- Trend research

Growth & Marketing Skills

- Understanding of organic social media growth
- Audience research
- Audience psychology
- Content experimentation
- Basic understanding of marketing funnels
- Understanding of attention → engagement → enquiry

Behavioral Competencies

- Creative and curious mindset
- Willingness to learn
- Strong execution ability
- Proactive attitude
- Attention to detail
- Comfortable experimenting with new ideas
- Adaptable to changing trends
- Data-oriented thinking
- Good communication skills
- Comfortable appearing on camera or willing to learn

Key Performance Indicators (KPIs) Performance will be evaluated based on learning, execution, consistency, and contribution to growth, including:

- Consistency of content execution
- Number and quality of content ideas generated
- Improvement in content quality
- Engagement generated through content
- Growth in reach and impressions
- Follower/subscriber growth
- Improvement in video views and retention
- Number of high-performing content pieces
- Audience engagement and community interaction
- Contribution to inbound enquiries and leads
- Ability to learn from analytics and improve future content

What You Will Get

- Hands-on experience in Social Media Marketing, Content Creation & Organic Growth
- Opportunity to work on real-world digital marketing campaigns
- Exposure to Instagram, YouTube, LinkedIn, Facebook, and Quora
- Practical experience in video creation and editing
- Opportunity to develop personal branding and on-camera skills
- Experience with content strategy, analytics, and audience growth
- Opportunity to work in a performance-driven and creative environment
- Continuous learning and mentorship
- Potential opportunity for a full-time role based on performance and suitability

Important Note This is a hands-on internship, not simply a posting or coordination role.

The intern will be expected to actively participate in researching, creating, editing, publishing, engaging, analyzing, and improving content.

You do not need to know everything from day one. However, you should have a genuine interest in social media and content creation, a willingness to learn quickly, and the initiative to experiment, execute, and improve.

If you enjoy creating content, following social media trends, understanding what makes content perform, and turning ideas into actual posts and videos, this internship is for you.

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 Digital Marketing Intern (Indore)
🏢 Education Consulting
📍 Indore