— Head of Digital Marketing

Position: Head of Digital Marketing

Reports To: Management

Role Purpose

Lead and develop the company’s digital marketing function, initially by managing and outsourcing marketing activities to external agencies/freelancers, and gradually building a solid in-house digital marketing team.

Key Responsibilities

- Develop and execute the overall digital marketing strategy for the company and its brands.
- Manage outsourced agencies, freelancers, photographers, designers, and other marketing partners.
- Set clear targets, deadlines, budgets, and KPIs for outsourced work.
- Manage social media platforms, content, paid advertising, SEO, and online campaigns.
- Plan monthly content calendars and marketing campaigns.
- Coordinate product photoshoots, videos, reels, and promotional content.
- Track marketing performance, leads, sales, customer engagement, and advertising ROI.
- Work closely with the sales, production, and management teams.
- Identify new digital marketing opportunities and trends.
- Prepare regular marketing performance reports for management.
- Ensure consistent brand image and communication across all digital platforms.

Building the In-House Team

As the company grows, the Digital Marketing Head will be responsible for:

- Identifying which outsourced activities should be brought in-house.




- Hiring and training digital marketing staff.
- Building departments/roles such as Content Creator, Social Media Executive, Graphic Designer, Performance Marketer, and Videographer as required.
- Creating proper workflows, SOPs, KPIs, and reporting systems.
- Reducing unnecessary dependency on external agencies while maintaining quality and efficiency.

Ideal Candidate
- Strong understanding of digital marketing and social media.
- Good knowledge of Meta Ads, Google Ads, Instagram, content marketing, and analytics.
- Strong communication and management skills.
- Ability to manage external agencies and freelancers effectively.
- Commercial mindset with focus on sales and measurable results, not just followers or engagement.
- Entrepreneurial mindset and ability to build a marketing team from the ground up.
- Experience in fashion, apparel, retail, e-commerce, or D2C marketing is preferred.

Main Performance Measures
- Online sales and revenue generated
- Lead generation and conversion
- Return on advertising spend (ROAS)
- Customer acquisition cost (CAC)
- Social media growth and engagement
- Campaign performance
- Marketing cost efficiency
- Successful transition from outsourced marketing to an effective in-house team

Pay: ₹12,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Head (Kozhikode)
🏢 Lamiya apparels
📍 Kozhikode