Job Summary

We are looking for an experienced and results-driven Digital Marketing Head to lead our digital marketing initiatives, drive online growth, generate quality leads, and improve brand visibility. The ideal candidate should have strong expertise in Meta Ads, Google Ads, e-commerce listing campaigns, campaign analysis and optimization, along with the ability to lead and mentor a digital marketing team.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns.
- Monitor campaign performance, budgets, conversions, CPL, ROAS, and other key metrics.
- Manage e-commerce product listings and promotional campaigns across relevant platforms.
- Analyze campaign data and identify opportunities to improve performance and ROI.
- Continuously Analyze, Optimize & Grow digital campaigns and online presence.
- Develop effective lead-generation strategies and improve lead quality and conversion.
- Conduct audience research, competitor analysis, and market research.
- Coordinate with creative and content teams to develop high-performing digital campaigns.
- Prepare regular performance reports and provide actionable insights to management.
- Stay updated with the latest digital marketing trends, advertising platforms, algorithms, and tools.
- Lead,



manage, and mentor the digital marketing team to achieve individual and organizational targets.
- Set team goals, monitor performance, and provide training and guidance.

Required Skills & Expertise
- 3–5 years of proven experience in Digital Marketing.
- Robust hands-on expertise in Meta Ads (Facebook & Instagram).
- Strong knowledge of Google Ads and campaign optimization.
- Experience in E-commerce listing and promotional campaigns.
- Strong analytical and problem-solving skills.
- Knowledge of lead generation, conversion optimization, and performance marketing.
- Ability to analyze campaign data and make data-driven decisions.
- Excellent team leadership, communication, and mentoring skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong understanding of digital marketing KPIs such as CTR, CPC, CPL, CPA, Conversion Rate, and ROAS.

Key Performance Indicators (KPIs)
- Lead generation and lead quality
- Campaign ROI / ROAS
- Cost per Lead (CPL)
- Conversion rate
- Website and social media growth
- E-commerce sales and campaign performance
- Overall digital marketing revenue contribution
- Team productivity and target achievement

Pay: ₹16,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Head (Pallichal)
🏢 Konceptale
📍 Pallichal