Digital Marketing Executive - Social Media & Performance Marketing

Company: Ethical Den

Job Type: Full time

Department: Digital Marketing

Role: Digital Marketing Executive - Social Media & Performance Marketing

About Ethical Den

Ethical Den is a creative technology and digital agency working with businesses across industries to build strong digital identities, campaigns, and experiences. We combine creativity, technology, and marketing to help brands grow and make an impact.

We are looking for a Digital Marketing Executive who understands social media beyond simply posting content. We need someone who knows how to plan campaigns, run paid advertisements, analyze performance, optimize budgets, and generate measurable results.

Our primary focus for this position is Social Media Marketing and Performance Marketing, especially Meta Ads.

Key Responsibilities

Social Media Marketing

- Plan and execute social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, and other relevant channels.
- Manage and grow social media accounts for Ethical Den and its clients.
- Plan content calendars and coordinate with designers, content creators, and other team members.
- Understand audience behavior and identify opportunities to improve engagement, reach, traffic, and conversions.
- Monitor social media performance and provide actionable recommendations based on data.

Meta Ads and Performance Marketing This is one of the most important responsibilities of the role.
- Set up, manage, monitor, and optimize Meta Ads campaigns across Facebook and Instagram.
- Work confidently with Meta Ads Manager and Meta Business Suite.
- Build campaigns for lead generation, conversions, website traffic, engagement, awareness, remarketing, and other business objectives.
- Develop appropriate campaign structures, audience strategies, placements, budgets, and bidding approaches.
- Set up and manage custom audiences, lookalike audiences, retargeting campaigns, and audience segmentation.
- Monitor campaign performance and continuously optimize campaigns to improve ROI and ROAS.
- Analyze metrics including CPC, CPM, CTR, CPL, CPA, conversion rate, ROAS, and other relevant KPIs.
- Conduct A/B testing across creatives, copy, audiences, placements, and campaign structures.
- Identify underperforming campaigns and take appropriate optimization measures.
- Prepare clear campaign performance reports and communicate results to the internal team and clients.
- Manage advertising budgets responsibly and make data-driven decisions regarding budget allocation.





Google Ads
- Set up and manage Google Ads campaigns based on client requirements.
- Work with Search, Display, Performance Max, remarketing, and other relevant campaign types.
- Conduct keyword research and manage targeting, bidding, budgets, and conversion objectives.
- Monitor and optimize campaigns based on performance.
- Track conversions and evaluate campaign effectiveness using relevant analytics tools.

Strong Meta Ads experience is our primary requirement, while Google Ads experience will be considered an important advantage.

Analytics and Reporting

- Use tools such as Meta Ads Manager, Google Ads, Google Analytics, and Google Tag Manager where required.
- Understand campaign attribution, conversion tracking, and marketing funnels.
- Create weekly and monthly performance reports.
- Translate campaign data into practical insights and recommendations.
- Track campaign ROI and identify opportunities to improve marketing efficiency.

SEO is not the primary responsibility of this position. However, knowledge of the following will be considered an added advantage:

- Basic on-page and off-page SEO
- Keyword research
- Google Search Console
- Website performance analysis
- Basic SEO auditing

Candidates with strong performance marketing experience but limited SEO experience are still encouraged to apply. Required Skills & Experience

We are specifically looking for candidates who have hands-on experience running real paid advertising campaigns.

The ideal candidate should have:

- Practical experience managing Meta Ads campaigns.
- A proven track record of running and optimizing paid campaigns.
- Strong understanding of Facebook and Instagram advertising.
- Experience managing actual advertising budgets.
- Good understanding of campaign objectives, targeting, retargeting, and conversion funnels.
- Ability to analyze campaign data and make optimization decisions independently.
- Understanding of ROI, ROAS, CPA, CPL, CPC, CTR, CPM, and other performance marketing metrics.
- Experience with Google Ads is highly preferred.
- Good understanding of social media strategy and content planning.
- Strong analytical and problem-solving skills.




- Good written and verbal communication skills.
- Ability to manage multiple campaigns and client accounts simultaneously.

What We Are Specifically Looking For We are not looking for someone whose digital marketing experience is primarily limited to posting on social media or basic SEO.

We want someone who can confidently answer questions such as:

- What campaigns have you personally managed?
- What advertising budgets have you handled?
- What was the objective of those campaigns?
- What CPL, CPA, ROAS, or other results did you achieve?
- How did you optimize campaigns when performance dropped?
- How do you decide which audience, creative, or campaign structure to test?
- How do you scale a campaign that is performing well?

Candidates should be comfortable discussing real campaign numbers, strategies, challenges, and results from their previous work.

Preferred Qualifications

- Previous experience in a digital marketing agency, advertising agency, or performance marketing environment.
- Meta Blueprint or Google Ads certifications are an advantage but not mandatory.
- Experience working with multiple brands or client accounts simultaneously.
- Experience with lead generation and conversion-focused campaigns.
- Familiarity with Meta Pixel, Conversion API, Google Analytics 4, Google Tag Manager, and conversion tracking will be an advantage.
- Basic understanding of landing pages and conversion rate optimization is beneficial.

What Matters Most to Us Certificates are good. Results are better.

We value candidates who understand how paid advertising actually works and can demonstrate what they have achieved through previous campaigns.

If you have managed Meta campaigns, optimized advertising budgets, improved CPL or CPA, generated measurable ROAS, and can explain the decisions behind those results, we would like to hear from you.

Application Requirement

Candidates are encouraged to share examples or case studies of campaigns they have personally managed, including:

- Campaign objective
- Platform used
- Approximate advertising budget
- Campaign duration
- Target audience
- Results achieved
- CPL, CPA, ROAS, or other relevant performance metrics
- Optimization strategies used

Screenshots or portfolio examples of previous campaign performance may also be requested during the interview process. Join Ethical Den and help us build campaigns that do more than generate impressions. We are looking for marketing that delivers measurable business results.

📌 Digital Marketing Executive (Kolkata)
🏢 SRI L P It And Media (Ethical Den)
📍 Kolkata