Digital Marketing Executive – Lead Generation Department: Marketing & Sales Experience: 1–3

Or

Fresher Can Apply, Training Will be Provided

Internship: ₹0–₹5,000 stipend Digital Marketing practical training Meta Ads & Google Ads training Real client/project work Internship Certificate Experience Letter Performance-based incentive After perform reviews, can apply for full time job offer

Years Job Type: Full-Time

Location: 93 Avenue Mall, Hadapsar, Pune

Job Summary We are looking for a result-oriented Digital Marketing Executive who can generate quality leads through digital marketing campaigns and convert marketing activities into measurable business opportunities.

The candidate will be responsible for planning, executing and optimizing Google Ads, Meta Ads (Facebook & Instagram), social media campaigns, landing pages and other online lead-generation activities.

Key Responsibilities - Plan and execute Lead Generation Campaigns on Google, Facebook & Instagram.

- Create, manage and optimize Meta Ads and Google Ads campaigns.
- Identify the right target audience and develop effective campaign strategies.
- Generate high-quality and cost-effective leads according to business requirements.
- Monitor CPL, CTR, Conversion Rate, ROAS and overall campaign performance.
- Create and test different ad creatives, headlines, copies and landing pages.
- Conduct keyword, competitor and market research.
- Manage and grow social media presence across relevant platforms. -

Coordinate with the sales team to understand lead quality and improve campaigns.

- Track leads through CRM,



Google Sheets or other lead management systems.
- Prepare weekly/monthly performance reports and provide campaign insights.
- Continuously test new audiences, creatives and campaign strategies to improve results.
- Stay updated with the latest trends and changes in Digital Marketing, Meta Ads and Google Ads.

Required Skills - Hands-on knowledge of Meta Ads Manager - Knowledge of Google Ads - Lead Generation & Performance Marketing - Social Media Marketing - Basic SEO knowledge - Google Analytics / Google Tag Manager knowledge is an advantage - Canva or basic graphic-design knowledge - Good understanding of CTR, CPC, CPL, CPA, Conversion Rate & ROAS - Good communication and analytical skills - Ability to work with targets and deadlines Preferred Candidate - 1–3 years of experience in Digital Marketing / Lead Generation - Candidates with proven experience in generating leads through paid advertising will be preferred.

- Should be result-oriented and target-driven.
- Ability to independently manage campaigns and improve performance.

Key Performance

Indicators (KPI) The candidate will primarily be evaluated on: Lead Volume + Lead Quality + Cost Per Lead (CPL) + Conversion Rate + Campaign ROI Important: This is not just a social media posting role. The primary responsibility is generating quality business leads through digital marketing.

Salary ₹15,000 – ₹30,000 per month, depending on experience and performance. Performance incentives can be provided based on lead generation and campaign results.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Hadapsar)
🏢 Praswebart
📍 Hadapsar