Responsibilities:

- Responsible for managing SEO/SEM, marketing database, email, social media, and/or display advertising campaign
- Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine
- Optimization (SEO), Email Marketing, and Send Marketing Messages (SMS) campaigns.
- Develop creative digital marketing growth strategies.
- Good understanding of both B2B and B2C space.
- Identify target audiences and devise effective campaigns, current marketing trends and insights.
- Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).
- Solid knowledge of website and marketing analytics tools. (e.g Google Analytics, Netinsight, Omniture, WebTrends, SEMRush, etc).
- Should have experience in Web development, Brand Building and Brand Placement.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Develop and monitor campaign budgets.
- Good understanding of metrics including Conversion rates, Cost per Conversion (CPC), Lead to close ratio, Return on ad spend (ROAS), and Cost per acquisition (CPA).




- Planning and controlling the digital marketing budget and spending by allocating budgets to different channels.
- Increasing the traffic towards the website through organic and non-organic ways.
- Getting attendees to the Webinars conducted on a weekly basis.
- Running social media, email marketing, and content marketing campaigns.
- Responsible for handling all the social media handles.
- Creating the Content Strategies for the overall Brand Building.

Skills:

- Valuable communication skills.
- Designing Skills.
- Communication Designing Skills.
- Funnel Building.

Tools: (Must know)

- Mailing Tools: Mail Chimp, SendInBlue, SendGrid, Outlook Mail Merge.
- Webinar Tools: WebinarJam, EverWebinar, Zoom.
- Landing Pages: ClickFunnels, WIX
- ChatBot: ManyChats, MobileMonkey
- Whatsapp Integration: Whatsapp API
- Automation: Make/Integromat, Zapier,etc.
- Knowledge of any other advanced tool would be an added advantage.

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits

- Food provided
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Kharadi)
🏢 HRnest
📍 Kharadi