Company Description Bestla Group is a dynamic digital agency and full-service software development company that builds solutions across HealthTech, Mental Health Tech, MarketingTech, game development, and custom products. The team focuses on turning diverse and niche ideas into practical digital products for clinics, businesses, and consumer-facing platforms. From applications for OPD/IPD management to tools that support wellness and customer journey optimization, Bestla Group works on fast-evolving, tech-driven projects.
The company values creativity, experimentation, and enthusiasm for new technologies and trends. Potential applicants can connect with the team at
[email protected] to explore innovative opportunities.
Role Description The Digital Marketing Executive is a full-time, in office role based in Pune City, responsible for driving the online presence and marketing initiatives of Bestla Group and its clients. Day-to-day responsibilities include planning and executing digital marketing campaigns, managing social media channels, and creating engaging web content aligned with brand and business goals. The role involves tracking and analyzing web analytics and performance metrics, optimizing campaigns for reach and conversion, and collaborating with design, development, and product teams to ensure cohesive messaging.
The Digital Marketing
Executive will also contribute to marketing strategies for HealthTech, Mental Health Tech, MarketingTech, gaming, and other digital products, and support continuous improvement through data-driven insights and industry trend monitoring.
Qualifications
- Strong foundation in Marketing, with experience in planning and executing digital campaigns.
- Excellent Communication skills for clear, inclusive, and persuasive messaging across channels.
- Proficiency in Social Media Marketing, including content planning, community engagement, and platform management.
- Ability in Web Content Writing, creating concise, user-focused copy for websites, landing pages, and digital assets.
- Hands-on experience with Web Analytics tools to monitor performance, generate reports, and optimize campaigns.
- Familiarity with SEO/SEM principles, email marketing, and marketing automation platforms is beneficial.
- Comfort working with cross-functional teams in a fast-paced, tech-focused environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Demonstrated ability to prioritize tasks, meet deadlines, and adapt to evolving digital trends.
📌 Digital Marketing Executive (Pune)
🏢 Bestla Group
📍 Pune