Key Responsibilities

1. Digital Campaign Management &
- Execution – 35%

- Plan, execute, and manage digital marketing campaigns across relevant online platforms.

- Support fundraising, awareness, engagement, and social-impact campaigns.

- Manage both paid and organic digital marketing activities.

- Develop campaign plans, timelines, and execution strategies.

- Coordinate with internal teams to ensure campaigns are delivered on time.

- Continuously optimize campaigns based on performance and audience response.

1. Content &
- Creative Coordination – 25%

- Coordinate with content writers, designers, and other stakeholders to develop campaign creatives.

- Provide creative briefs and campaign requirements to the design/content teams.

- Ensure timely delivery of social media posts, banners, videos, and other campaign assets.

- Maintain consistency in brand messaging, tone, and visual identity across digital channels.

- Support storytelling and content creation for fundraising and awareness initiatives.

1. Social Media Management – 20%

- Manage and maintain the organization’s social media platforms.

- Plan and execute social media content calendars.

- Publish, monitor, and optimize social media content.

- Track audience engagement, comments, messages, and interactions.

- Build and improve the organization’s online community and digital presence.

- Identify opportunities to increase reach, engagement, and audience growth.

1. Analytics &
- Performance Tracking – 10%

- Track key digital marketing and social media performance metrics.

- Monitor campaign reach, engagement, traffic, conversions, and ROI where applicable.

- Prepare regular campaign and performance reports.

- Analyze campaign results and identify areas for improvement.

- Recommend data-driven changes to improve campaign effectiveness.

1. Digital Trends &
- Innovation – 10%

- Stay updated with the latest digital marketing trends, social media platforms, tools, and best practices.

- Research competitor and industry activities.





- Identify current opportunities for audience engagement and campaign growth.

- Suggest innovative campaign ideas, content formats, and digital strategies.

- Experiment with new tools and approaches to improve campaign performance.

Candidate RequirementsEducation

- Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field.

Experience

- 3–5 years of relevant experience in Digital Marketing, Social Media Marketing, Campaign Management, or a related role.

- Experience in managing digital campaigns across multiple platforms.

- Experience working with content and creative/design teams is preferred.

- Exposure to fundraising, NGO, social-impact, education, or awareness campaigns will be an advantage.

Required Skills

- Digital Marketing &
- Campaign Management

- Social Media Marketing &

- Management

- Paid &

- Organic Campaigns

- Basic SEO/SEM knowledge

- Content &

- Creative Coordination

- Campaign Analytics &

- Reporting

- Knowledge of Google Analytics / GA4 or similar analytics tools

- Familiarity with Canva and social media management tools

- Strong written and verbal communication

- Data-driven and analytical approach

- Good coordination and stakeholder-management skills

Personal Attributes

- Creative and proactive approach to digital marketing.

- Strong attention to detail.

- Ability to manage multiple campaigns and priorities simultaneously.

- Ability to work independently as well as collaboratively.

- Strong ownership and ability to meet deadlines.

- Passion for social impact, storytelling, fundraising, and awareness initiatives.

- Willingness to learn new digital tools and marketing techniques.

What We Offer

- Opportunity to work on impact-driven digital campaigns.

- Exposure to fundraising and social-sector marketing.

- Opportunity to work with creative, content, and marketing teams.

- Collaborative and fast-paced work environment.

- Opportunity to contribute directly to awareness and social-impact initiatives.

Pay: ₹8,000.00 - ₹35,000.00 per month

Perks

- Paid sick time

Work Location: In person

📌 Digital Marketing Executive (Mumbai)
🏢 Asv Consulting Services
📍 Mumbai