SolarSquare Digital Designer CRM & Performance Marketing

About SolarSquare

SolarSquare is India's most trusted and fastest-growing residential solar company.

We bring trust, transparency, financing and best-in-class after-sales service to every homeowner looking to go solar. Our aim is to become India's #1 rooftop solar brand and empower 100,000 homes to go solar by 2027.

About the Role

We're looking for a Digital Designer who can create high-performing visual communication across CRM and performance marketing channels.

From WhatsApp creatives to Meta ads and lead generation campaigns, your work will directly influence customer acquisition, conversion and retention. You'll partner closely with CRM, Performance Marketing, Copy, Product and Analytics teams to create design that's creative, customer-centric and backed by data.

Key Responsibilities

- Design compelling creatives across WhatsApp and other CRM channels.
- Create high-performing static and motion creatives for Meta, YouTube and other digital acquisition campaigns.
- Design lead generation assets, social media creatives and other digital marketing collateral.
- Translate briefs, customer insights and copy into clear, engaging visual communication for different audience segments.
- Develop multiple creative variations for testing and continuously optimise designs based on campaign performance.
- Work closely with Copy, Performance Marketing and CRM teams to ensure visual and messaging consistency across campaigns.
- Maintain and evolve SolarSquare's visual identity and design language across digital touchpoints.
- Adapt creative concepts across formats, platforms and audience segments while maintaining consistency and quality.
- Ensure designs are clear,



conversion-focused, mobile-first and aligned with UX and brand guidelines.
- Stay updated on digital design trends, formats and creative best practices, and bring new ideas to the team.

Requirements

- 2–5 years of experience in digital design, ideally in performance marketing, CRM, D2C or consumer brands.
- Strong portfolio demonstrating digital campaigns, performance creatives and brand communication.
- Strong understanding of composition, typography, hierarchy, colour and visual storytelling.
- Experience designing for Meta, WhatsApp and other digital channels.
- Ability to design both static and motion creatives; experience with video editing or motion graphics is a plus.
- Understanding of performance marketing and metrics such as CTR, CVR and CPL.
- Ability to interpret data and use creative testing and performance insights to improve designs.
- Strong understanding of mobile-first design and digital UX principles.
- Ability to take a brief, think independently and translate an objective into a strong visual solution.
- Ability to work cross-functionally in a rapid-paced environment and manage multiple projects simultaneously.
- Proficiency in tools such as Figma, Photoshop, Illustrator and After Effects/Premiere Pro.

What We Offer

- Opportunity to shape consumer narratives and visual identity in one of India's fastest-growing sectors.
- A mission-driven environment combining creativity with measurable business impact.
- Exposure to high-scale CRM and performance marketing campaigns.
- The opportunity to work across brand, acquisition, retention and product communication.
- Collaborative, growth-focused culture with plenty of room for experimentation and innovation.

📌 Digital Designer (Bengaluru)
🏢 SolarSquare
📍 Bengaluru