Role Overview

Aviva India is looking for an experienced Digital Assets &

- Growth Marketing Lead to own, manage, optimize, and grow our digital ecosystem. The role will be reporting into Head of the Marketing and will drive business growth, customer experience, platform innovation, and digital transformation across Aviva's key digital marketing assets, including:

- Corporate website

- Direct-to-Consumer (D2C) business platforms

- Customer mobile app

- Current digital and marketing platforms/assets

The ideal candidate should possess a unique blend of business acumen, marketing expertise, technology understanding, customer-centric design thinking, and stakeholder management capabilities. This role requires a seasoned professional who has successfully managed large-scale digital businesses in the BFSI sector and demonstrated measurable impact on digital experience, engagement, and customer acquisition.

Key Responsibilities

Digital Business Ownership

- Own the strategy, roadmap, performance, and growth of Aviva India's D2C digital business.

- Drive online sales, lead generation, customer engagement, and conversion optimization across digital channels.

- Build and execute digital transformation initiatives to enhance customer journeys and business outcomes.

- Establish KPIs and continuously improve digital asset performance through data-driven decision-making.

Digital Asset Management

- Lead the management and optimization of:

- D2C websites

- Corporate website

- Mobile applications

- Customer self-service platforms

- Emerging digital channels and assets

- Ensure seamless user experience, platform stability, accessibility, security, and regulatory compliance.

Performance Marketing &

- Social Media





- Drive performance marketing campaigns across paid search, display, affiliates, programmatic, social, app marketing, and other digital channels.

- Own digital acquisition, lead generation, customer engagement, and ROI targets.

- Collaborate with brand and social media teams to maximize digital reach, engagement, and business outcomes.

- Optimize media investments and attribution frameworks to improve marketing efficiency.

Cross-functional Leadership

- Work closely with IT, Digital, Product, Sales, Operations, Risk, Compliance, Legal, Analytics, and Customer Experience teams.

- Align digital strategy with organizational goals and customer needs.

- Influence and drive consensus across multiple stakeholders in a large enterprise environment.

Customer Experience &

- Design Thinking

- Champion customer-centric design principles and design thinking methodologies.

- Lead user research, customer journey mapping, UX/UI enhancements, and conversion rate optimization initiatives.

- Drive continuous improvements using customer insights, analytics, and market intelligence.

Technology &

- Innovation

- Partner with technology teams to define digital architecture, platform enhancements, integrations, and future-ready capabilities.

- Stay abreast of emerging technologies, AI-driven experiences, MarTech, AdTech,



and digital commerce trends.

- Evaluate and implement innovative solutions to improve customer acquisition, servicing, and retention.

Agency &

- Vendor Management

- Manage multiple agencies, technology partners, and vendors across creative, media, technology, analytics, content, and performance marketing functions.

- Lead commercial negotiations, contract management, and performance governance.

- Ensure timely delivery, quality standards, and business impact from all partners.

Analytics &

- Reporting

- Monitor and report on business performance across all digital assets.

- Analyze customer behavior, funnel performance, campaign ROI, and engagement metrics.

- Present actionable insights and recommendations to senior leadership.

Candidate Profile

Essential Experience

- 8–12 years of experience in Digital Business, Digital Marketing, Digital Products, E-commerce, or Digital Transformation roles (in marketing).

- Mandatory experience managing corporate websites, mobile apps and D2C digital businesses within the BFSI sector (Life Insurance, General Insurance, Banking, Wealth Management, NBFC, Fintech, etc.).

- Demonstrated success in managing and growing significant online business revenue and digital acquisition funnels within the financial services industry.

Functional Expertise

- D2C Business Management

- Digital Product Management

- Website &
- Mobile App Management

- Performance Marketing

- Customer Acquisition &

- Growth

- Social Media Marketing

- Digital Analytics &

- Conversion Optimization

- Customer Experience Management

- MarTech &

- Digital Platforms

- UX/UI and Design Thinking

📌 Digital Assets & Growth Marketing Lead (Senior Manager) ) (Gurugram)
🏢 Aviva India
📍 Gurugram