Location: Hyderabad

Backed by Associated Advertising’s 85+ years of legacy and driven by a digital-first mindset, Rabbit Digital Branding Solutions is where ideas bloom and brands thrive. You’ll work on diverse businesses, build meaningful brand narratives, and create work that’s both relevant and effective.

Experience: 6-10 Years

Employment Type: Full-Time

Industry: Advertising / Digital Marketing / Digital Agency

Role Summary The Account Manager owns the client's marketing and advertising agenda at the agency. This is a client servicing and account planning role — the person is expected to know the client's business, category in depth, and to convert that understanding into briefs, strategy, and work that moves the business forward. Beyond planning and client interfacing, the role is expected to guide and supervise the agency’s specialist teams and hold the quality of what they produce.

Key Responsibilities

Client Ownership & Servicing

- Act as the primary point of contact and own the day-to-day client relationship through consistent, diligent servicing.
- Hold daily conversations with clients — not just status updates, but the running dialogue that builds trust and keeps the agency close to the business.
- Understand the client's business objectives and category dynamics, and solve for them rather than only responding to requests.
- Lead strategic discussions and reviews with clients independently.

Brand Planning

- Build and maintain a working knowledge of the client's category: consumer, trade, channel, and competition.
- Conduct market visits, retail and channel checks, and on-ground observation to inform recommendations.
- Track and benchmark competition — messaging, media presence, spends, and platform behaviour — and bring those findings back to the client and internal teams.




- Develop annual and campaign-level account plans that connect business objectives to communication and media decisions.

Briefing & Strategy
- Write sharp creative briefs that give internal teams a clear problem to solve, not a task list.
- Build media strategy and digital plans across OTT, Meta, Google Ads, YouTube, social, SEO, Quick Commerce, and influencer, and propose them to the client with a clear rationale.
- Develop presentations, proposals, and strategic recommendations end to end.

Team mentoring and Leadership

- Brief and work alongside Creative, Social Media, SEO, Performance Marketing, Media Planning, Content, and Design teams.
- Drive timelines, budgets, and quality of output; ensure the work that goes out is work the agency is willing to sign its name to.
- Guide and supervise the specialist teams — Performance Marketing, SEO, Q-Commerce, Google Ads, Social Media and Content — on approach and quality of thinking, not only on timelines.
- Review media plans, search and SEO strategies, Q-Commerce listings and ad plans, and campaign structures before they reach the client, and be able to defend every line of them.
- Set working standards for the account, upskill junior team members, and bring platform-level best practice into the work.

Reporting & Growth
- Own digital reporting for the account — read the numbers, interpret what they mean for the business, and present them with a point of view.




- Identify opportunities to grow and scale the account through cross-sell, upsell, and new mandates.
- Work with senior management on account strategy, revenue, and new business.

Required Skills & Experience
- 6–10 years in an advertising agency, digital agency, or digital marketing role, with strong client servicing and account management experience.
- Demonstrated ability to write creative briefs and build media/digital strategy independently.
- Sound working knowledge of digital media planning and execution across Meta, Google Ads, YouTube, OTT and programmatic — enough to build a plan, challenge one, and optimise it.
- Hands-on understanding of SEO and Quick Commerce — listings, visibility, ad formats, and the levers that move sales on Blinkit, Zepto and Instamart.
- Ability to guide, review and supervise specialist teams across Performance Marketing, SEO, Q-Commerce, Google Ads, Social Media and Content.
- Comfort with market visits, competition tracking, and category research.
- Solid presentation, communication, negotiation, and interpersonal skills.
- Ability to read campaign performance data and translate it into recommendations.
- Ability to manage multiple accounts and deadlines with attention to detail.
- Experience in an integrated or digital agency environment preferred.

Key Competencies

- Client Relationship Management · Account Planning · Category & Competition Research · Brief Writing · Digital & Media Strategy · Campaign Management · Presentation & Communication · Performance Marketing Understanding · Team Coordination · Business Growth · Analytical & Problem-Solving Skills · Team Leadership & Supervision · SEO & Q-Commerce Knowledge · Digital Media Planning

📌 Digital Account Director (Hyderabad)
🏢 Rabbit Digital Branding Solutions
📍 Hyderabad