Role Objective To lead and scale marketing, sales, and business development operations across North India for a diversified portfolio of industrial mineral products, driving customer acquisition, revenue growth, channel expansion, and market penetration across multiple end-use customer segments.

Key Responsibilities:

1. Regional Marketing & Sales Leadership

- Own P&L; responsibility for North India region
- Develop and execute regional marketing & sales strategy aligned with overall business goals
- Lead market entry and expansion for multiple SKUs and multiple mineral products

2. Business Development & Customer Acquisition

- Identify and acquire key B2B customers across industries using mineral inputs (e.g., ceramics, paints, plastics, construction materials, polymers, refractories, coatings, etc.)
- Build long-term relationships with OEMs, large accounts, distributors, and institutional buyers
- Drive new application development and value-based selling

3. Channel & Distributor Management

- Appoint, manage, and grow distributor and dealer networks across North Indian states
- Ensure pricing discipline, credit control, and channel performance monitoring

4. Sales Operations & MIS

- Establish strong MIS, reporting, forecasting, and pipeline management systems
- Track customer acquisition metrics, conversion ratios, contribution margins, and regional profitability
- Provide regular performance reports to senior management

5. Team Building & Capability Development

- Build, mentor, and lead a regional sales & marketing team
- Set targets, KPIs, incentive structures, and performance reviews

6. Market Intelligence & Strategy

- Monitor competition, pricing trends, customer preferences,



and substitute materials
- Provide inputs for product positioning, branding, and go-to-market strategy

What are we Looking For Leadership experience of minimum 4 years

1. Must have independently led a region comprising multiple states,
2. Lead a team of 3-4 people
3. Has Reported to: Country Head marketing and sales
4. P&L; responsibility

Geographical expertise Proven experience handling North India markets with solid regional customer connect With Large regional B2B organizations.

Product expertise

- Minimum 20 years of experience in B2B marketing & sales, preferably in:

- Industrial minerals

- Filler

- Extenders

- Pigments

- Raw materials
- chemicals

Customer Industry expertise

- Experience selling multiple SKUs and products, across multiple customer industries
- Application knowledge of: Polymer compounders ( PVC, master batch & engineering plastic), Paint and coating, Paper and paper board, detergent manufacturing

Functional Strengths

- Strong background in:

- Marketing strategy

- Sales leadership

- Business development

- Key account management
- Distributor-driven sales models
- Hands-on experience in MIS, forecasting, and data-driven decision making

Leadership & Soft Skills

- Entrepreneurial mindset with execution focus
- Strong negotiation and stakeholder management skills
- Ability to work with manufacturing, R&D;, and supply chain teams
- High integrity, commercial acumen, and strategic thinking

Success Metrics (KPIs)

- Revenue and margin growth in North India
- New customer acquisition and retention
- Market share expansion
- Channel productivity
- Accuracy of MIS and forecasting

To Apply: Call- (phone hidden)

📌 DGM-Marketing & Sales (Delhi)
🏢 Wolkem India
📍 Delhi