Location Name: Pune Corporate Office - Mantri

Job Purpose

Digital Platforms (App &

- Web) are the key drivers of company’s growth strategy and are expected to generate over 30% of the company’s business over the next 3 years. These platforms generate over 2Bn sessions, 100 Mn App download and 100Mn monthly active users (MAU) annually generating traffic for over 73+ P&Ls; of the company.

This is a strategic position and critical to the company’s success as an omnipresent financial services company, across shopping, loans, wheels, trading, insurance, investments and payments.

This position will be responsible for supporting the business for the company’s across portfolios along with the business teams to create a winning content strategy. The strategy is built for scale and efficiency leveraging technologies and AI stack

We are seeking a visionary and experienced leader to oversee our content strategy, traffic generation, technical SEO, podcasts, prompt engineering, and project management. This multifaceted role demands a leader with a deep understanding of content marketing, digital strategy, e-commerce dynamics, AI, NLP, and project management. The ideal candidate will drive initiatives that enhance brand engagement, support business growth, optimize technical infrastructure, and provide exceptional customer experiences across all digital touchpoints.

Duties And Responsibilities

- Planning &
- Execution
- Dominate discovery –
- App, Web &
- Social
- Customer experience & retention
- Projects such as Podcasts
- Pioneering AI for scale and efficiency
- Data and consumer insights
- Project management
- Team management
- Leadership
- Partner & stakeholders management
- Dominate organic discovery –
- App, Web &
- Social
- Collaborate with Traffic Head, App Acquisition Head and Social head to architect and implement a cutting-edge discovery strategy to achieve and maintain top search engine rankings for high-intent keywords across all business categories
- Create a core content blueprint to drive web traffic. Develop high-quality, user-focused content designed to secure top rankings for key queries.
- Optimize app store listings with compelling, keyword-rich copy and strategic messaging for screenshots and videos to boost visibility and conversions.
- Drive social engagement by creating a pipeline of versatile content assets (videos, infographics, carousels, articles) that are optimized for sharing and discussion to increase brand reach and referral traffic.
- Produce authoritative, industry-leading content (e.g., original research, data studies, comprehensive guides) to serve as a foundation for link-building and digital PR, enhancing our domain authority.
- Ensure a cohesive keyword and topic strategy across all platforms. Translate technical insights from SEO and ASO teams into a concrete content production plan that systematically targets opportunities.
- Pioneering AI for Scale and Efficiency
- Lead the integration of Artificial Intelligence (AI) and Natural Language Processing (NLP) into the content workflow to drive scale, efficiency, and innovation.
- Develop and master prompt engineering techniques to leverage Large Language Models (LLMs) for content ideation, creation, summarization, and optimization.
- Evaluate and deploy AI-powered tools for SEO analysis, content personalization, predictive analytics, and competitor intelligence.




- Establish best practices and ethical guidelines for the use of AI in content creation to ensure quality, accuracy, and brand compliance.
- Collaborate with Technology and Product teams to build, drive and implement AI led initiatives such as Content production, Podcasts and alike
- Customer Experience &
- Retention
- Champion the creation of user-centric content that simplifies complex financial topics, answers customer questions, and guides them seamlessly through their journey.
- Utilize data to map content to different stages of the user lifecycle (awareness, consideration, conversion, loyalty) to enhance engagement and reduce churn.
- Implement content personalization strategies on the app and web to deliver relevant and timely information, enhancing user satisfaction and retention.
- Develop and manage content for retention channels, including newsletters, push notifications, and in-app messaging, to foster long-term customer relationships.|d) Data and Consumer Insights
- Establish a robust analytics and reporting framework to measure content performance, tying key metrics like organic traffic, engagement, and conversion back to business revenue.
- Utilize web/app analytics, tools and market research to derive actionable consumer insights that inform content strategy and identify new opportunities.
- Conduct regular content audits and gap analyses to ensure our content portfolio remains relevant, competitive, and comprehensive.
- Present data-driven insights and performance reports to senior leadership and business stakeholders to demonstrate the ROI of content marketing.
- Planning &
- Execution
- Develop and own the comprehensive, multi-channel content strategy, ensuring tight alignment with the company's overall business objectives and the specific goals of 73+ P&Ls.;
- Create and manage a master content calendar and production roadmap, encompassing web, app, social media, and new media formats to ensure a consistent and impactful brand voice.
- Establish and govern content workflows, from ideation and creation to publishing, distribution, and performance analysis.
- Define the budget for content operations, including team, tools, and external agencies, ensuring optimal allocation of resources for maximum ROI.
- Translate high-level business goals into actionable content marketing plans, campaigns, and projects.
- Project Management
- Employ Agile or similar project management methodologies to manage a high volume of content projects simultaneously, ensuring on-time and on-budget delivery.
- Serve as the central point of contact for all major content initiatives, defining project scope, timelines, resource allocation, and deliverables.
- Proactively identify and mitigate risks and dependencies that could impact project timelines or quality.
- Utilize project management tools to track progress, facilitate collaboration, and maintain transparency with all stakeholders.
- Leadership
- Act as the primary thought leader for content within the organization, articulating a clear and compelling vision for the future of our content ecosystem.
- Stay ahead of industry trends,



algorithm updates, and emerging technologies, and translate them into strategic advantages for the company.
- Champion a "content-first" mindset across the organization, influencing product, marketing, and technology roadmaps.
- Team Management
- Lead and mentor a high-performing team of content strategists, SEO specialists, writers, editors, and new media producers.
- Foster a culture of excellence, collaboration, and continuous learning within the content team.
- Set clear goals and KPIs for the team and individuals, conducting regular performance reviews and providing constructive feedback for professional development.
- Empower the team with the necessary tools, resources, and training to succeed in their roles.
- Partner &
- Stakeholder Management|j) Partner &
- Stakeholder Management
- Build and maintain strong, collaborative relationships with internal stakeholders, including business heads, product managers, marketing leads, and the technology team, to ensure alignment and drive shared success.
- Manage relationships with external partners, including content agencies, freelancers, technology vendors, and influencers, ensuring they deliver high-quality work that meets our standards.
- Effectively communicate content strategy, plans, and results to executive leadership and other stakeholders.
- Navigate complex organizational structures and negotiate priorities to ensure content initiatives receive the necessary support and resources.

Required Qualifications And Experience

- Qualifications:
- Bachelor’s degree in communications, Marketing, Finance, or a related field
- Master’s degree preferred.
- Content Creation and Management, previous experience in digital platforms, digital content, or EdTech is a significant plus.
- AI and Machine Learning:

Certifications in Computer Science, Data Science, AI, Machine Learning, or a related field. Proven experience in AI, NLP, and machine learning, particularly in an e-commerce environment.

Solid background in developing and implementing AI-driven customer interaction systems.

Excellent analytical skills with the ability to interpret data and draw actionable insights to improve content performance.

Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

- Work Experience:

12-15 years of work experience preferably in a Financial Services/E-commerce company. With atleast 5 years of experience leading a similar role.
- Skills:

Proven experience in a leadership role overseeing content strategy, digital marketing, technical SEO, AI, NLP, and project management. Extensive experience in e-commerce, with a strong understanding of traffic generation, conversion optimization, and user experience.

Strong understanding of project management methodologies (Agile, Scrum, Waterfall) and tools (JIRA, MS Project).

Proven experience as a PMO Lead, Technical Project Manager, or similar role in a technology-driven environment.

Proficiency in analytics tools (Google Analytics, Adobe Analytics), SEO tools (SEMrush, Ahrefs), and AI/NLP technologies.

Proficiency in SEO and web analytics tools such as Google Search Console, Google Analytics, Screaming Frog, SEMrush, Ahrefs, and others.

📌 Deputy National Lead - Digital Platforms and Consumer AI (Pune)
🏢 Bajaj FinServ
📍 Pune